Social network giant Facebook has announced that video adverts will soon start appearing on its users’ News Feeds, following months of testing. In a blog post, Facebook product marketing manager Susan Buckner wrote: “In December, we started testing Premium Video Ads as a way for advertisers to drive branding objectives on Facebook. Starting today, we’re […]
Brands are rapidly adopting interactive video advertising and engaging with consumers in unique ways only available within the digital ecosystem, according to data from video ad management platform Vindico. The data from Vindico’s 2013 ‘The State of Interactive Video Advertising’ report shows that
Given the prolonged advertising recession and the fact that several major titles have peaked, the TV formats market in Europe is showing remarkable resilience. The value created by the top 100 formats was $2.931 billion in 2013 for 84 European channels across the 16 territories and 21 distributors, according to the latest TV Formats in […]
Thinkbox has confirmed that London Live, the first 24 hour entertainment channel devoted to London which launches on March 31st, is joining the organisation as an Associate Member. It joins Thinkbox’s other Associate Members, Virgin Media and RTL Group. Associate membership entails consultation and involvement across Thinkbox activities and with Thinkbox’s working groups. Lindsey Clay, […]
YuMe, a provider of digital video brand advertising solutions, has unveiled Video Reach – a Programmatic Branding Solution that enables agency trading desks and brand advertisers the opportunity to leverage the efficiency, TV-scale reach and accuracy of programmatic video buying, with two distinct advantages – first-party data science-powered audience targeting through SDK-integration and multi-screen reach […]
Total TV advertising revenue in the UK increased by 3.5 per cent in 2013 to reach a new record high of £4.63 billion, according to full year revenue figures provided to Thinkbox – the marketing body for commercial TV in the UK – by the UK commercial TV broadcasters. This is the fourth consecutive year […]
Immersive advertising specialist Innovid has been selected by ad server and measurement platform Atlas Solutions as the technology platform to deliver advanced video advertising anywhere. Through the partnership, Atlas and Innovid will align systems to provide Atlas’ current and future worldwide advertising agency clients with direct access to deliver addressable and interactive video ads while […]
Ginx TV, the international television network dedicated to video games and gamers, has chosen the Sapphire MPEG stream server and “channel-in-a-box” solution from Thomson Video Networks for insertion of targeted advertising. Sapphire offers a single-box solution for frame-accurate ad insertion in a compressed video stream, with an automated interface to Ginx TV’s ad agency and […]
Comcast is to pay about $320 million for FreeWheel, a company that inserts advertising in online videos for TV networks and distributors, according to reports. The acquisition by Comcast is designed to boost its advertising revenues from online content. FreeWheel’s technology uses analytics to help marketers and media companies tailor their ads according to the […]
Cutting the BBC licence fee would reduce consumer choice and value for money, as well as greatly damaging UK programme producers, according to a study from the Reuters Institute for the Study of Journalism. The report