Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the expansion of its Made for Advertising (MFA) AI-driven solution. With this enhancement, IAS says it now provides advertisers with a solution that can measure and optimise against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process. […]
Yahoo, in collaboration with Publicis Media, has released Trust Through Transparency: The Future of AI and Advertising, a new study exploring consumer and advertiser perspectives, acceptance, usage and trust of artificial intelligence in the advertising industry. Polling over 1,200 US consumers and more than 350 US advertisers, the survey revealed a disparity in AI sentiment between […]
Almost four out of five sports executives (79 per cent) believe automated content creation will impact their business significantly, 61 per cent believe remote production technology will be just as game-changing, according to the latest installment of Altman Solon’s 2023 Global Sports Survey. The survey of over 150 global sports executives and 2,500 consumers across […]
Tyler Perry, the US film and TV entrepreneur, has paused the $800 million expansion of his Atlanta studio complex after the release of OpenAI’s video generator Sora and warned that “a lot of jobs” in the film industry will be lost to artificial intelligence. Perry said he had been in the process of adding 12 […]
The latest EY Reimagining Industry Futures Study confirms generative AI’s (GenAI) status as a breakthrough technology, with 43 per cent of the 1,405 enterprises surveyed investing in it. Overall, GenAI ranks third among the nine emerging technologies tracked in the study, with ‘Automation and AI’ ranking first. Of those currently investing in GenAI, 80 per […]
Ligue 1 football team LOSC (Lille Olympique Sporting Club), has teamed with WSC Sports, the specialist in AI-driven content, to power the club’s digital content strategy. The partnership will see LOSC utilise WSC Sports’ cloud-based AI-powered video content solution to maximise its production capabilities and enable video content to be shared with fans more efficiently […]
BritBox, the ad-free subscription streaming service created by the BBC and ITV, has started a distribution partnership with Elisa Viihde offering BritBox’s ad-free subscription streaming service on platform, becoming the third platform in Finland to offer the service. BritBox offers Finnish customers thousands of hours of premium British content, including BritBox Originals such as Irvine […]
NBC Sports Next’s SportsEngine and Pixellot have announced the next phase of their partnership, which will offer enhanced livestreaming opportunities for sporting venues across North America at no cost. The new collaboration between SportsEngine, a specialist in youth and amateur sports technology, and Pixellot, a provider of AI-automated sports video and data solutions, aims to […]
Mediapro has announced the launch of an Artificial Intelligence and Synthetic Media Laboratory in collaboration with Microsoft. Both companies will share their technological and business knowhow in order to develop vital solutions for the audiovisual industry. Mediapro says this collaboration will allow it to respond to market opportunities and needs with technological innovation and in-depth […]
Mark Zuckerberg, CEO of Meta Platforms, recently disclosed plans regarding the development of generative AI, with a specific emphasis on creating AI assistants tailored for businesses and content creators. With Meta’s main focus on the metaverse and a consistent track record of innovation in AI, the company is strategically positioned to deliver generative AI products […]