Sky Media, the advertising arm of Sky, consumer bank Barclays UK and Channel 5, have announced a new TV and social media partnership to encourage conversations about money management, featuring TV presenter Nick Knowles. The six-part series launches tonight [August 8th] on Channel 5 during Bank Scams: Don’t Get Caught Out and New: Fresh vs. […]
The uptake of Netflix’s ad tier in the UK continues to grow, according to Ampere Analysis. By the end of June 2024, ad-tier users accounted for 15 per cent of Netflix’s UK user base, surpassing the 11 per cent proportion of the streamer’s ad-tier users in the US. Ad-tier sign-ups have been largely driven by […]
Amagi, a global leader in cloud-based SaaS technology for Connected TV (CTV), has announced a strategic partnership with Anoki, a trailblazer in AI-powered contextual CTV advertising. This dynamic collaboration accelerates the growth of contextual advertising for free ad-supported streaming TV (FAST), supercharging an era of AI transforming the CTV industry. Integrating with Amagi, Anoki’s ContextIQ […]
Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape. Kantar’s EoD study uncovers the following behaviours within the global VoD market between April to June 2024: Ad-supported streaming saw significant growth in Q2 2024, with AVoD increasing by 10 per […]
System1, the Creative Effectiveness Platform, has revealed which Paris Olympics & Paralympics ads are at the top of the brand-building podium, based on consumers’ emotional responses. System1’s Test Your Ad platform assigns creative a score of 1.0 to 5.9 Stars based on long-term brand-building potential, with dynamic emotional stories and feelings of happiness driving the strongest results. […]
Nielsen, the specialist in audience measurement, data and analytics, and Innovid, an independent advertising platform for the delivery, personalisation and measurement of converged TV, have announced their collaboration with the aim to bring simplicity and enhanced enablement to ad measurement. By leveraging Innovid’s ad serving infrastructure to access Nielsen ONE, Nielsen and Innovid aim to provide […]
Amplified Intelligence, a source for accurate attention measurement, and Spotify, have shared findings from their research focused on determining attention benchmarks and norms across Spotify, and other similar platforms that brands lean into for targeted advertising. The initiative also highlighted the impact of, and relationship between mood and attention across all these advertising platforms. Key […]
Research from the Sponsorship team at Ampere Analysis reveals how powerful the English Premier League (EPL) is at securing international partner brands. The major European football leagues – as a broad rule – are all relatively successful at attracting international investment, but it is the UK’s Premier League that signs the most sponsorship deals with […]
XR Extreme Reach (XR), a technology company that powers the creative economy, has expanded its partnership with Roku, allowing advertisers to link all ads on the Roku platform to performance outcomes and better capitalise on insights from their data to drive targeting that marries creative with audiences. Leveraging XR’s global network, advertisers can deliver ads […]
Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend remains stubbornly low, according to WARC Media’s latest Global Ad Trends report titled Gaming: Advertising’s untapped opportunity. Alex Brownsell, Head of WARC Media, commented: “Gaming is huge, both in audience and cultural impact, and its highly complex ecosystem […]