Integral Ad Science (IAS) has released its fifth annual Industry Pulse Report, revealing trends that it predicts will shape digital media in 2025 and the biggest challenges on the industry’s horizon. Conducted in partnership with YouGov, the survey leverages 250+ US advertisers, agencies, publishers and platforms, providing key insights surrounding the adtech landscape, the growth […]

On November 21st, TV companies worldwide will unite to celebrate World Television Day, a reminder of the powerful role multiplatform TV plays in society. Established by the United Nations, this annual occasion emphasises television as a vital medium for information, communication, and entertainment. Each year, egta, the international trade body of multiplatform TV and audio […]

A new thought paper has been released by WARC Advisory and entertainment platform TikTok. The power of connective media: Unlocking impact through personal and cultural relevance explores how brands can achieve positive business effects from focusing on relevance, and provides a framework for creating content and ads that are culturally and personally relevant to consumers […]

AudienceXpress, a Comcast company and video media sales house, has announced its exclusive partnership with Fox Corporation’s ad-supported streaming service, Tubi, following its summer launch in the UK market. As part of this strategic partnership, AudienceXpress will utilise its expertise in the CTV space, its understanding of the UK and European markets, and its technology […]

Mediaocean, the mission-critical platform for omnichannel advertising, has unveiled insights from its latest TechValidate survey. The findings outline requirements for a transformative approach to ad verification with 87 per cent of marketers indicating a need to restore trust between buyers and sellers.  As the market shifts following Oracle’s exit from the advertising space and deprecating […]

Adlook, a brand growth platform and a RTB House Group company, is teaming up with FreeWheel, the technology platform for the premium video advertising industry, to grant marketers access to top-tier Connected TV (CTV) and Online Video (OLV) inventory. Through combining Adlook’s Deep Learning bidder with FreeWheel’s premium supply, marketers can streamline campaign efficiency and […]

FuboTV, the sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The personalised and dynamic experiences, including transactional and gamified ad formats, are part of Fubo’s ongoing commitment to ad innovation and overall strategy to connect, interact with and convert […]

John Lewis’ new Christmas ad is firmly in their tradition of heart-warming storytelling, and the decision to put stores front-and-centre has made for their most effective and recognisable ad this decade. That’s the verdict of the real life consumers who saw the ad on System1’s Test Your Ad platform. The 4.6-Star Rating (on a 5.9-Star […]

Television advertising has long been a powerful tool in influencing consumer behaviour, especially in industries like gaming. For the gambling sector, TV ads serve as a crucial medium to connect with players. However, regulatory constraints have been introduced to encourage responsible promotional practices, particularly for gambling sites registered under the UK’s self-exclusion scheme, GamStop. These […]

Bitmovin, a provider of video streaming solutions, has announced the launch of Bitmovin’s AI Contextual Advertising that combines the Bitmovin Playback Solution and Bitmovin’s Encoding to provide hyper-personalised adverts for audiences based on the content they are viewing. Bitmovin’s AI Contextual Advertising optimises ad placement for users based on a machine learning model that extracts […]