JD have launched a media-first cinema and OOH immersive campaign that invites cinemagoers to capture their authentic meaning of ‘family’, putting audiences on the big screen through a sharable, interactive foyer activation. The idea initiated by Goodstuff and activated by Digital Cinema Media (DCM) and Grand Visual, aims to elevate the core idea at the […]

LG Ad Solutions, a specialist in CTV and cross-screen advertising, has unveiled findings from its Beauty & The Screen research, spotlighting the transformative role Connected TV (CTV) plays in the beauty and grooming industries in the US. The study found that 53 per cent of beauty shoppers say TV ads influence their decisions to buy […]

With Comcast planning to spin off its cable channels into a separate company, MediaRadar analysed a sample of ad spend from Comcast Corporation channels, including Bravo, CNBC, E! Entertainment, Golf Channel, MSNBC, NBC, Oxygen Network, Syfy Channel, Telemundo and USA Network. All channels, except Bravo, NBC and Telemundo, will be separated from Comcast’s media umbrella […]

Eighty per cent of digital ad professionals now utilise AI tools for media buying and campaign management, according to a report from Frequence, a specialist in advertising sales automation and workflow software. Recently acquired by Madhive, the independent ad platform purpose-built for local CTV, Frequence’s 2024 Local Advertising Sellers Index (LASI) also found that, despite […]

Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic, an independent technology company delivering a digital advertising supply chain, have announced a partnership to make Xumo’s inventory programmatically available to advertisers via PubMatic. With this collaboration, advertisers can unlock reach and targeting capabilities across Xumo properties, strengthened by PubMatic’s supply path optimisation […]

Transmit, a technology platform offering advanced advertising solutions, and Wurl, a specialist in the Connected TV (CTV) industry, have announced a strategic partnership to bring Transmit’s in-stream ad formats to FAST channels in the Wurl ecosystem. The in-stream ad formats will allow FAST channels to create incremental inventory and revenue without disrupting the viewer experience, […]

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that captures the growth, usage, and adoption of this medium. This latest report is part of a series that has tracked the growth of addressable TV advertising over the last […]

Following his participation on a panel at the British Screen Forum in London on ‘Where Next For VoD’, Ewan Douglas, Head of Nations/Regions Sales at UK commercial PSB Channel 4 has shared some thoughts on the opportunities for advertisers and broadcasters in the streaming age, admitting he has never been more optimistic about the vital […]

Data from Kantar shows the creative industry has lived up to heightened expectations around this year’s Christmas adverts, through entertaining and emotive campaigns that have ignited the Christmas feel-good factor. Cadbury’s Secret Santa ad topped this year’s selection, performing especially well on brand difference and meaningfulness, showing that re-using ideas can pay dividends. There was […]

Vizio’s Inscape, a provider of currency-grade smart TV data, and TV outcomes company EDO have announced an extension of their longstanding strategic data partnership. This new, multi-year agreement between EDO and Inscape reinforces EDO’s commitment to using high-fidelity data to help clients optimise linear and streaming TV ad effectiveness. EDO leverages real-time consumer behavioural signals […]