Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new technology, contextual targeting and growth potential in emerging markets offer the promise of a bright future for those with the ability to evolve. […]
Magnite, the independent sell-side advertising company, has announced that WeTV has selected Magnite’s ad tech stack to enhance monetisation of its video inventory. WeTV will leverage the BidLink solution within Magnite’s SpringServe ad server to scale programmatically, while the Magnite Streaming and DV+ SSPs will help WeTV earn the full value of their inventory. Having […]
Teads, the media platform, has announced an expansion of its exclusive partnership with VIDAA USA, the smart TV operating system powering dozens of manufacturers worldwide including Hisense, Toshiba, Scheider, Loewe, Leica and Akai. The partnership is active in the US, Canada, and in 27 markets across Europe and APAC. Under this extended partnership, Teads maintains […]
Nielsen has announced the launch of Advanced Audiences in New Zealand, (powered by Nielsen Consumer & Media Insights – CMI), which is backed by strategic integrations with a number of demand-side platforms (DSPs), with over 4,000 segments to use via advanced digital campaign targeting capabilities across the country. The Nielsen Advanced Audiences solution offers seamless […]
A study from WARC, the specialists in marketing effectiveness, forecasts that global advertising spend is on course to grow 10.7 per cent this year to a total of $1.08 trillion (€1.71tn) – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9 per cent […]
ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a collaboration with TVision, a provider of television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement […]
Virtual Minds, the adtech specialist of ProSiebenSat.1, and smartclip, the adtech development unit of RTL Deutschland, have taken a step forward in the #AdTechMadeInEurope initiative with a server-to-server integration of The Adex, Virtual Minds’ data management platform (DMP), with smartclip’s smartx ad server. This integration paves the way for broadcasters to leverage data for the […]
AudienceXpress, a Comcast Company and video sales house, has revealed findings from the fifth iteration of its Streaming TV Uncovered study, (previously Advanced TV Uncovered) conducted by independent media research firm CoLab Media Consulting. The study explored UK marketers’ spending plans and objectives for the year ahead. It reveals a positive outlook for overall marketing […]
Vidmob, the creative data company, in collaboration with LinkedIn, has revealed key findings from its 2024 Creative Trends report. The study sheds light on the creative trends that are driving B2B campaign performance in 2024, offering marketers insights into crafting more impactful video and static content on LinkedIn. As a LinkedIn Marketing Partner since 2018, […]
Next-Gen Media has become the newest member of the British Association for Screen Entertainment (BASE). They join the BASE community, with over eighty-five organisations united in supporting and developing the UK Home Entertainment industry. As a digital out-of-home (DOOH) organisation within the student market, Next-Gen Media promotes positive opportunities to enrich student life and operates […]