Data drawn from Kantar Media’s annual international TGI Global Quick View report, covering 37 countries and more than 80,000 respondents (from 2021 to 2025), reveals that the proportion of adults globally who say that nearly all of their TV/video watching is through TV channels has fallen from 12 per cent in 2021 to 7 per […]
Magnite, the independent sell-side advertising company, has unveiled the results of its latest study, Why Streaming TV Is a Must-Buy, which highlights how UK audiences engage with streaming TV and the effectiveness of ads within premium content environments. The findings underscore the growing importance of streaming TV as a trusted and impactful advertising channel. Key […]
Audi has signed a three-year deal to become the official sponsor of Sky Sports F1. The full channel sponsorship will cover a range of programming, including every practice, qualifying and race, as well as documentaries, analysis and features. The multi-platform partnership begins immediately, aligning with the F1 75 Live showcase where, for the first time, […]
DoubleVerify, a software platform for digital media measurement, data and analytics, announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of independent brand suitability and media performance tools. This release will allow advertisers to avoid content they deem unsuitable before their ads are served, enhancing […]
Bitmovin’s latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it comes to ad insertion. It also demonstrates a disconnect between sustainability efforts and cost implications Key Challenges and Opportunities from the Report This year’s Video Developer Report saw advertising (15 per cent) remain […]
Forecasts from Ampere Analysis predict that Netflix is set to become the third-largest ad-supported streaming service in Australia by 2027. Ampere expects that the global streamer will generate north of A$150 million (€90.2m) in advertising revenue in Australia in 2027. Broadcaster-run streaming services 7Plus and 9Now will be the only professional streaming services to earn […]
LoopMe, a company that uses artificial intelligence (AI) to improve brand advertising performance, has revealed that consumer perception of Amazon Prime’s value for money has dropped by nearly half (47 per cent) since Prime Video introduced ads in February 2024. While in 2024 a similar LoopMe survey found that most people (85 per cent) viewed […]
System1, the creative effectiveness platform, has revealed consumers’ favourite ads from the 2025 Super Bowl: Lay’s, the NFL, and WeatherTech took the top three spots, with appearances from Pfizer, Stella Artois and Doritos. In a Super Bowl whose ads were often weirder, wackier and more celebrity-driven than ever, Lay’s simple story of a young potato […]
Remember those days when every commercial break seemed to feature a Wonga advertisement? Back in 2014, if you lived in the UK, Canada, many parts of Europe or even South Africa then the name likely rings a bell for you. While they share a brand name, the companies are independently run and today we’re focusing […]
Relo Metrics, an AI-powered sponsorship analytics platform that enables brands to track and optimise their sponsorship investments, just dropped the 2024 US Sports Scoreboard: Future of Sponsorship Report, offering a deep dive into the fast-growing world of sports sponsorships. The report reveals $11 billion (€10.58bn) in Sponsor Media Value (SMV) generated throughout 2024 across major leagues […]