Called Promoted Videos in the UK a new advertising service from You Tube will use AdWords to allow advertisers to create a campaign that is keyword-targeted and priced on performance. Similar to sponsored links on Google, advertisers will only pay for an ad when a user clicks on it. Advertisers will also be able to […]
A study by Mediacom into how broadcast TV advertising creates online response has revealed for the first time the instant effect that TV advertising has on driving web response and the high levels of misattribution TV suffers from. The study highlights the scope for optimising of both Direct Response and Brand Response TV based on […]
A study revealed that two thirds of Americans reject being tracked online by advertisers. Some 66 per cent do not want marketers to tailor advertisements to their interests. Meanwhile, 69 per cent think that there should be a law that gives people the right to know everything a website knows about them, a survey by […]
Canal Plus CEO Bertrand Meheut has called for a moratorium on the French government's plan to tax commercial channels to compensate public broadcaster France Télévisions for the loss of advertising on its channels. Meheut told Le Figaro the tax should be put on hold until the end of 2011, when advertising on the public channels, […]
Following the success of the trial carried out with Citroën in November 2008 across 100,000 French households, Orange is now launching its interactive TV advertising service over ADSL. For the first time in France, interactive advertising campaigns are broadcast to all Orange TV customers, representing more than 2 million households. With this new area for […]
Publicis Groupe media agency MediaVest will spending "several million" dollars in advertising on Hulu, Adweek reports. MediaVest said it is upping spending on Hulu significantly, adding that the money is being shifted to the video site from both broadcast TV and other websites. The deal also calls for MediaVest to pay for a research initiative […]
From Colin Mann in Cannes David Lancefield, Entertainment & Media (E&M) partner, PricewaterhouseCoopers (PwC), has suggested that innovative, new measurement models are required to harness the power of cross-platform advertising and content monetisation for E&M. “The combination of the worst cyclical downturn in decades, with the structural transition to online, has resulted in a burning […]
ABOUT two-thirds of Americans object to online tracking by advertisers — and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from the University of Pennsylvania and the University of California. They believe the study is the first independent, representative telephone survey on behavioural […]
In the first half of 2009 UK Internet advertising and grew by 4.6 per cent to £1.752 billion (E1.6bn), despite the entire advertising sector contracting by 16.6 per cent during the same period. According to the bi-annual online advertising expenditure study from the Internet Advertising Bureau (IAB) – the trade body for digital marketing – […]
Discovery Communications Europe and Sky Media, (the advertising sales division of BSkyB) have ended their 12 month legal dispute over terms for advertising representation and come up with a new £200m (E217m) four-year deal. Sky Media will represent Discovery as its sole airtime advertising sales agent in the UK across its portfolio of 13 channels […]