Television advertising had the greatest impact on consumer behaviour in 2011 according to a Deloitte report, with fieldwork by GfK, on behalf of the Edinburgh International Television Festival. The UK’s appreciation of television advertising continues to go from strength to strength, with 58 per cent of respondents ranking it among the top three most influential […]
Major research groups GfK MRI and Nielsen have each acquired 25 per cent of Media Behavior Institute, which plans to launch a cross-media research service called USA TouchPoints. USA TouchPoints will give advertisers new information about consumer media use, including where they are, who they’re with and the moods and emotions they’re experiencing. The programme […]
Ad network Smartclip is set to display targeted ads across international news channels after signing a pan-European agreement with online news broadcaster Livestation. The partnership sees Livestation inventory, includingstreams from CNN, BBC and Al Jazeera, integrated across Smartclip’s ad network, including its ad server for web-connected TVs. Livestation, whose channels are mostly free, has official […]
Rovi Corporation has confirmed that Twentieth Century Fox and Channel 4, along with OMD, the media agency for Channel 4, have teamed with Rovi to run advertising campaigns on HDTVs, Blu-ray Disc players and other Internet-connected devices. The brands will use Rovi advanced advertising technologies to deploy interactive capabilities, such as in-depth multimedia graphics and […]
German commercial broadcaster ProSieben flagged moderate growth in its core TV advertising market this year, unsettling investors and overshadowing a 7 per cent rise in quarterly profit. ProSieben said second-quarter recurring earnings before interest, tax, depreciation and amortisation (EBITDA) rose to €238.7 million on sales growth of 6.5 per cent to €692.2 million. The figures […]
Discovery Communications narrowly bested investor expectations for its second quarter thanks to strong advertising numbers and growth in distribution revenue, especially on the international side. Discovery, which owns cable networks such as the Discovery Channel, TLC and the Animal Planet, netted $254 million in profit, a 20 per cent increase over the same period – […]
The Landscape Channel has decided to make 90 seconds per hour of programming available to IPTV and cable operators, to allow integration with the new developing IPTV advertising insertion systems. Local adverts will overlay the Music Profile spots developed with a view to promoting music artists and record labels in available airtime. According to Landscape […]
A report from investment bankers Morgan Stanley says that Russian advertising is on the rebound, and they now have confidence that it can grow “at least” 20 per cent this year. Perhaps helping is their statement that digital switch over, officially set for 2015 in Russia “seems very remote”. As far as TV advertising is […]
Advertising spending decreased during the second quarter, a reversal of positive spend during Q1, according to a STRATA quarterly survey of major advertising agencies. However, continued investment and interest in Digital is on the rise. STRATA found that optimism at the start of 2011 waned during the second quarter, with 17 per cent of agency […]
Petra Buchanan, Chief Executive Officer, Australian Subscription Television and Radio Association (ASTRA) has revealed that advertising revenues for subscription television grew by 7.4 per cent from financial years 2010 to 2011. The Ernst & Young report compiled for Astra found net ad revenues of A$180,076,820 from January 1st 2011 to June 30th 2011, which is […]