Just 16 per cent of consumers are positive about their data being used for targeted advertising, according to Deloitte’s Media Democracy report. It found just 16 per cent of 2,276 UK consumers polled were positive about personal data being used to lead to better and more targeted messages. Only 15 per cent said they were […]
Time Warner Cable Media, the advertising sales division of Time Warner Cable, has launched Enhanced iTV, a new offering in the iTV suite that allows cable viewers to interact with targeted advertisements in more ways on their television. Enhanced iTV is available in existing iTV markets nationwide, which include New York City, Charlotte and Cincinnati. […]
Total TV advertising revenue in the UK increased by 2.2 per cent in 2011 to reach a new record high of £4.36 billion (€5.22bn), according to full year revenue figures provided to Thinkbox – the marketing body for commercial TV in the UK – by the UK commercial TV broadcasters. TV advertising is expected to […]
2011 was a bad year for Spain’s TV channels in terms of ad revenues. The TV ad market fell by 9.5 per cent to €2,237.2 million against €2,471.9 million the previous year, according to the latest data from consultancy firm Infoadex. Nationwide FT TV channels, which accounts for 88.3 per cent of all TV ad […]
Following 3.8 per cent growth in 2011, global advertising spending is expected to grow by 4.9 per cent in 2012 to $465.5 billion, according to Strategy Analytics. Although total UK advertising spending is expected to increase by slightly less than the global rate, at 4.2 per cent this year – to $20.9 billion – it […]
Digital content technologist Adobe has unveiled what it is claiming as the industry’s first fully integrated video technology platform, codenamed Project Primetime, to enable smooth, TV-like experiences for ad-supported videos across Web-connected devices. This new platform delivers premium video and ad content consistently across all major platforms, including Apple iOS, Google Android, desktop operating systems […]
Canoe Ventures, the advanced television joint venture of the US’s leading cable companies, is shutting down the bulk of the venture that lets viewers interact with TV ads, laying off 120 employees. It will shift its operation from New York to Denver, where it will concentrate its resources and efforts solely on video-on-demand advertising. In […]
The UK advertising regulator has banned a TV ad by BSkyB aimed at users of its Anytime+ service after almost 100 complaints claimed it was misleading and unfair because Sky refused to offer the deal to all customers. The TV ad campaign, which ran with the line “welcome to the world of better offers”, targeted […]
Research from YouGov’s Media Consulting team reveals that though uptake and usage of social media services remains very high, the restless British public are now demanding more from these kinds of services. Two in five (41 per cent) of the UK online population claim to be getting bored of social media. Almost two thirds (65 […]
Findings from video technology company FreeWheel’s latest quarterly ‘Video Monetisation Report’ indicates that for the second quarter in a row, video advertising volume growth outpaced video viewing volume growth. Ad loads (the number of video ads per video view) increased over time, while video ad completion rates remained stable. According to FreeWheel, this illustrates that […]