A survey carried out for digital entertainment solutions specialist Rovi has revealed a high consumer engagement with brands advertising on connected TVs in the UK The Smart TV advanced advertising study, conducted in the United Kingdom with Decipher Research, evaluated connected TV audience segments, platform familiarity and usage, as well as advertising effectiveness and engagement. […]
India’s media regulator, the Telecom Regulatory Authority of India (TRAI), has been robustly told that it does not have a mandate to regulate TV advertising. The responses have come as a result of a consultation process organised by TRAI ahead of possible new regulations which would limit the amount of time available for commercial breaks. […]
UK commercial broadcaster ITV and media discovery company Shazam have agreed a partnership which will see ITV become the exclusive UK distributor for Shazam functionality in UK broadcast advertising. Under the terms of the deal, ITV Commercial will be the exclusive UK sales force offering advertisers the chance to have their traditional 30-second TV spots […]
BSkyB is looking to boost its display ad sales in Europe by appointing Orange Advertising Network to represent its European inventory outside of the UK and Ireland. BSkyB’s in-house sales arm, Sky Media, will continue to be responsible for selling its online inventory in the UK & Ireland. BSkyB, whose online properties include Sky News, […]
The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That milestone represents a 22 per cent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. The report by the Interactive Advertising Bureau (IAB) and prepared by PwC U.S., […]
Just five months after announcing that it had acquired smartclip, Adconion Media Group has revealed that as of April 2012, smartclip will become Australia’s leading independent multiscreen video and brand advertising platform, offering advertisers video reach to 5.4 million Australians across both Australian and international publishers. As part of the integration in Australia, smartclip will […]
Two private TV groups, Mediaset Spain and Antena 3 TV, are to control 85 per cent of the TV ad market and 15 per cent of the total ad pie in Spain (including all media) following their merger between Tele 5 and Cuatro to create Mediaset Spain and Antena 3 TV and La Sexta. The […]
DG, the ad management and distribution platform, has announced that advertisers now have the opportunity to trigger advertisements on second screen companion devices based on live TV content, using Civolution’s SyncNow media interaction technology. The dual-screen video ad platform allows applications running on second screens, such as smartphones and tablets, to automatically recognise the content […]
New television platform advanced advertising solutions provider BlackArrow has introduced enhanced capabilities for the BlackArrow Advanced Advertising System that enable service providers to work with programming networks to expand the sale, placement and measurement of dynamic advertising insertion across IP and traditional pay-TV platforms. The BlackArrow enhancements, Ad Router technology and a Business Suite of […]
Tel Aviv online video ads facilitator Hiro Media is taking on a $5 million investment to expand its efforts in the U.S.. Hiro makes advertising services for content owners, publishers, syndicators and advertising agencies. It plans to open a development and support centre in New York to service its U.S. customers. The Tel Aviv-based company […]