Zoom Media, a UK provider of health and fitness digital media, has announced a partnership with 1Rebel, a boutique fitness brand in the UK, marking the first step in Zoom Media’s drive to collaborate with boutique studios nationwide. The partnership will see Zoom Media deploy itsdigital advertising platform across 1Rebel’s London fitness studios, delivering targeted […]

Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the data and analytics company. The findings come from Media Reactions 2025, Kantar’s annual global study of the media landscape based on interviews with 21,000+ consumers and around 1,000 senior marketers. Media Reactions ranks ad platforms based on consumers’ and marketers’ […]

Virgin Bet has announced a partnership with TNT Sports, becoming the sponsor of its UEFA Europa League and UEFA Conference League coverage in the UK and Ireland for the 2025/26 season. Running from now through to May 2026, the sponsorship will see Virgin Bet take a prominent position across TNT Sports’ linear, digital and out-of-home […]

AB InBev, the drink and brewing giant, and Netflix have announced a global partnership bringing together some of the world’s most iconic beer brands – such as Budweiser, Stella Artois and Corona – and the global streamer. Together, the companies say they will “create even more enjoyable experiences for legal drinking age fans around the […]

From its CONMEBOL hub in Buenos Aires, Mediapro is partneering with TGI Sport in the implementation of new, virtual advertising technology. TGI Sport, specialist in technology solutions for sporting media outlets, has developed software capable of inserting digital adverts in areas at stadia such as LED signs or even the pitch itself which are only […]

Guideline, a provider of advertising data and planning technology, and NBCUniversal have announced the expansion of their partnership to strengthen NBCUniversal’s data-driven strategies across ad sales. “NBCUniversal has long been a leader in leveraging data to drive innovation in advertising,” said Vincent Mifsud, CEO at Guideline. “We’re excited to expand this relationship and proud to […]

ITV has launched Dynamic Pause Ads, with custom adverts generated for users on ITVX when they pause on-demand content on connected TVs. The new format is launching with British Airways as the initial brand to trial the format, promoting its ‘The End of Summer Sale’ campaign, offering customers special offers when booking their next trip. […]

ThePubverse, the media monetisation arm of ArabyAds, has signed a partnership with Whale TV, the independent TV OS maker. The agreement grants ThePubverse exclusive rights to Whale TV’s display and video advertising inventory across the GCC and Egypt, significantly expanding access to premium Connected TV (CTV) inventory for advertisers across the MENA region. Whale TV […]

Television and streaming platforms continue to shift their approach to advertising as new industries seek to connect with audiences. Sports betting and online gaming have become central players in this space, influencing how broadcasters think about advertising slots, sponsorships, and digital overlays. As rights holders expand into streaming and advertisers experiment with targeted campaigns, the […]

Gambling adverts used to pop up nonstop during live matches. Regulators and sports bodies decided this barrage isn’t healthy. Here’s a rundown of five changes shaping how gambling shows up on UK screens. From September 1st 2025, all licensed betting operators, whether based in Gibraltar or Manchester, must follow the same marketing rules. Ads have […]