Uber Advertising has announced the launch of JourneyTV Presents, delivering an enhanced in-ride entertainment experience in partnership with a roster of content partners to Uber riders on the move. JourneyTV Presents further enhance the JourneyTV tablet experience – providing riders with a wide variety of curated and relevant content, while giving publishers and advertisers more […]
AppsFlyer, a specialaist in marketing measurement, has announced the launch of its Self-Reporting Network (SRN) integration with Roku. The collaboration enables advertisers to measure, optimise and scale their streaming campaigns across the Roku platform with greater precision and transparency. The integration spans the full breadth of the Roku platform, including Roku Ads Manager, endemic placements […]
Adlook, the self-driving, AI-powered, outcomes-focused brand growth platform, has announced its integration with smartclip, RTL Group’s adtech business and a provider of adtech solutions across Europe. This cooperation enables advertisers and agencies partnering with Adlook to activate campaigns across smartclip’s Connected TV (CTV), Addressable TV (ATV), and digital video inventory in Europe. By combining Adlook’s […]
ID5, the identity provider for digital advertising, has published its 2025 State of Digital Identity Report, spotlighting the diverse approaches industry players are taking to evolve their addressability strategies. Based on insights from 250 global respondents, including advertisers, publishers, and technology vendors, the report demonstrates how agile adaptation is overcoming increasingly complex fragmentation. Future of […]
Teads has released research with the MediaMento Institute showing its CTV HomeScreen ads capture attention significantly faster and hold it longer than skippable formats. The findings reveal that CTV HomeScreen placements drive significantly higher attention and more meaningful engagement compared to traditional formats. Using in-lab eye-tracking and brand-recall surveys with 100 Smart TV viewers, the […]
Advertisers facing a shifting economy are sharpening their focus according to IAB’s 2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth. Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the second half of the year than originally projected, leading IAB […]
The Red Roses qualifying for the Women’s Rugby World Cup final has driven significant online engagement. Data from Adtech firm Quantcast shows that online engagement levels have grown 40 per cent during the tournament so far, compared with the same length of time the month before. To put it into perspective, the Women’s Six Nations […]
A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is now on course to grow 7.4 per cent this year to $1.17 trillion (€1.45tn), a marked upgrade of 1.2 percentage points (pp) from WARC’s June forecast due to a strong second quarter performance. A further rise of 8.1 per cent […]
LG Ad Solutions has announced the launch of Social Sync powered by Spaceback in the UK, a creative solution powered by Spaceback that allows brands to transform their digital and social content into Connected TV (CTV) ads. The partnership was announced earlier this year at NewFronts in the US but is now available globally. “Social […]
Small and medium-sized businesses (SMBs) can now create personalised AI-generated ad campaigns and optimise them for maximum impact, through a new partnership between AdGreetz, the ad-tech/martech personalisation platform, and creative data provider DAIVID. The collaboration utilises AdGreetz’s video generator, BizGreetz AI, which empowers SMBs to produce ads in minutes (in 31 languages with AI-activated voice […]