In an initiative aimed at delivering content providers and pay-TV service providers a comprehensive advertising and audience data platform that can enable relevant and coordinated advertising campaigns across all devices, BlackArrow, a worldwide provider of TV advertising and data solutions, and Ericsson are partnering to bring advanced advertising capabilities to Ericsson’s solutions for TV Anywhere […]
Dyle mobile TV, operated by Mobile Content Venture (MCV), a joint-venture of 12 major broadcast groups, has announced the launch of a major marketing campaign in the US to boost awareness of a new technology that expands opportunities for people to watch TV on the go. Through a number of on-air, digital and live interactive […]
Akamai Technologies, a provider of cloud services, has published a scientific study that leveraged data from hundreds of millions of online videos and advertisements measured using the Akamai Sola Analytics media measurement and analysis product. The study analysed in aggregate 367 million videos and 257 million ads from over 3,000 publishers that were viewed by […]
TV kept its position as the front-running media format for advertising in the second quarter of 2013, according to Nielsen’s quarterly Global AdView Pulse report. Global TV ad expenditures grew 4.2 per cent in the US on a year-over-year basis for the first half of 2013, accounting for 57.6 per cent of total ad spend. […]
A report from Juniper Research has found that increased use of analytics platforms, allied to the introduction of innovative ad formats and purchasing mechanisms, will push global mobile ad spend beyond $39 billion in 2018, up from $13 billion this year. The report highlighted the opportunities offered by targeted in-app advertising, citing the dramatic success […]
Videology – a video advertising platform for advertisers and media companies – has released a new report shows targeted digital video drives a significant increase in sales metrics, increases overall advertising effectiveness, and offers a viable option to complement TV campaigns for local auto dealers. Videology’s objective in this research analysis was to quantify digital […]
Tesco’s movie and TV streaming service blinkbox has launches its latest TV advertising campaign. The ad breaks on ITV2 on October 17th and has a prime time spot during The X Factor on Sunday. blinkbox Group Marketing Director Kate Simon comments: “This campaign is about highlighting the advantage of blinkbox over subscription services. We have […]
Yahoo UK has been appointed as the sole sales representative for the world’s second largest video platform, Dailymotion, to serve ads across its UK property. The exclusive deal, for both web and mobile advertising, follows a successful two-year partnership in Italy, which has seen Yahoo exclusively sell Dailymotion’s Italian inventory. Dailymotion attracts 9.2 million monthly […]
UK web users spent an average of one in every 12 minutes each day online in the first six months of 2013, with advertisers spending a record £3 billon (€3.53bn) targeting them with marketing messages, according to research from the Internet Advertising Bureau and PwC. UK companies increased the amount spent on internet, smartphone and […]
Freeview, the UK’s biggest TV provider, has launched a new advertising campaign that highlights the free entertainment service offers. Based on the proposition: ‘Entertainment. It’s even better when it’s free’, the creative equates the wonder of an underwater world seen through the eyes of a young boy, with Freeview’s content. The new 60 second advert […]