According to consultancy firm PwC, it’s increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in when and how they consume their preferred content. Total worldwide entertainment and media revenues will
Netflix has dismissed reports that it is preparing to launch third party adverts on its streaming service. The firm confirmed that it is testing pre-roll and post-roll teasers for its original content as part of a limited trial, but product ads will not be interrupting user’s viewing any time soon. “We are not planning to […]
FTI Consulting, the global business advisory firm, forecasts that core online advertising will surpass broadcast television’s long-held dominance of media ad spending in 2015 and will become the single largest ad class by next year. According to its annual study, US Media Industry Forecast, the firm’s
Research from Videology found that in the first quarter of 2015 advertisers in the UK are increasingly planning their video strategies holistically, with the majority of campaigns now conducted across more than one device. According to an analysis of
Jan Isenbart, the newly-elected President of egta, the association representing a range of television and radio sales houses throughout Europe, has called on the TV and radio industry to communicate with a strong voice its undisputed role for advertisers and its vision for the future. egta says that as the borders between television and video […]
Research has shown that the trend of using a smartphone or tablet whilst watching TV is distracting viewers and significantly damaging the impact of advertising campaigns. A study at Ohio State University demonstrates that viewers are struggling to recall brands they see or hear about on TV if using other devices simultaneously. The results of […]
Smartphone sales growth is slowing to less than 10 per cent annually to 2018, and mobile networks saw just 5 per cent growth in the last decade. So while Apple continues to knock it out of the park and Xiaomi skyrockets, mobile internet is the mobile growth market. Digi-Capital now forecasts almost 3x mobile internet […]
One in five (19 per cent) marketers planning to use live streaming apps like Periscope and Meerkat in campaigns, according to Greenlight’s ‘Hype or Ripe’ study. However, with both apps caught in battle for users, marketers fear backing the wrong horse, with one in ten (12 per cent) having made this costly mistake before. Greenlight […]
FreeWheel concluded 2014 reporting strong growth and evolution in the digital TV market. The company’s Q1 2015 report shows those trend are continuing.Another quarter of growth and maturity is being led by “the new living room.” The same high-quality TV content that was traditionally consumed in the living room is today being experienced by the […]
For the first time, an association will combine the biggest broadcast networks, cable networks, and distributors to advance the power of video advertising. The Video Advertising Bureau (VAB) will replace the longstanding Cabletelevision Advertising Bureau (CAB). The VAB’s goal in uniting nearly all broadcast and cable networks with MVPDs is to raise the bar on […]