Technavio’s latest TV ad spending market in the US report highlights three key emerging trends predicted to impact market growth through 2019. Technavio defines an emerging trend as something that has potential for significant impact on the market and contributes to its growth or decline. Technavio identifies three key emerging trends predicted to impact the […]
Carat, the global media network, has published its first forecast for worldwide advertising expenditure in 2017, showing positive global outlook led by the continued investment in Digital media spending. Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecasts highlights that advertising spend will reach US$538 billion […]
DEFY Media, the digital producer and programmer focused, has published findings from its fourth annual ACUMEN Report: Youth Video Diet, conducted in partnership with Kelton Global and Hunter Qualitative. While last year’s findings illuminated 13-24 year old consumers’ deep connection with digital content and its rising stars – this year’s report focused on uncovering exactly where […]
Yospace is providing Dynamic Advertisement Insertion across live channels in the ITV hub. The system, which was launched for the broadcaster’s coverage of the RBS 6 Nations Rugby tournament, allows advertisements to be replaced in a way that retains the consistent viewability of ITV’s live channels when watched online. It is accessible to the ITV […]
Has America become a marathon nation when it comes to video content consumption? Indications point to “yes”. Seventy per cent of US consumers now binge watch an average of five episodes at a time, and almost one-third (31 per cent) binge on a weekly basis according to Deloitte’s 10th Digital Democracy Survey. In addition to […]
Recognising consumers’ desire to view content in alternative ways to traditional TV, digital experience specialist Adobe has revealed an end-to-end offering with Adobe Primetime that extends the solution to help drive audience acquisition, engagement and monetisation across every screen and platform. The new offering delivers more personalised TV and ad experiences directly to consumers via […]
Twitter has partnered with media agency Starcom and Canvs, a social TV analytics company that studies emotions within social media content, to understand how programming influenced viewers’ emotions, as tracked by Tweets — and, in turn, how those emotions drove an audience’s ability to both remember TV commercials and act on them. The findings show […]
Spending on Internet advertising will be more than on television commercials for the first time in 2017, according to ZenithOptimedia. The trend forecaster said it expected Internet advertising to grow at more than three times the rest of the industry in 2016, driven by demand for ads on social media, online video and paid search. […]
Suggesting the deal represents a turning point in the business of television and advanced currency, broadcaster Viacom and cross-platform measurement company comScore have agreed a multi-year partnership for cross-platform measurement, which marks the first cross-platform deal for the newly merged comScore and Rentrak. Viacom will have deep access to comScore’s robust set of cross-platform measurement […]
Interactive ad features significantly increase attention, recall and message breakthrough, according to a study by researchers from YuMe, the global audience technology company powered by data-driven insights and multi-screen expertise, and Ipsos, the global market research company, unveiled recently at Variety’s Massive: The Entertainment Marketing Summit. The study was predicated in part on the concept of Implicit […]