Audience measurement and data management platform Tru Optik, built for OTT TV, is expanding its capabilities through a partnership with global research agency Kantar Millward Brown, which specialises in ad effectiveness and media research. The partnership will enable advertisers to attribute brand sales to OTT ad campaigns through Tru Optik’s recently-released OTT Marketing Cloud. Cross-device […]
Sky AdSmart has added its first public service broadcaster to its ad-targeting portfolio. Channel 5 becomes the latest Viacom-owned network to join Sky AdSmart, following Comedy Central and MTV. Sky Adsmart tailors what is aired during commercials breaks according to a household’s profile and location. “Sky AdSmart changes the way that people look at TV […]
Advertising cost and spend data specialist Standard Media Index (SMI) has unveiled results for December 2016, Q4 2016 and the full 2016 calendar year. SMI total market closed December 2016 with +0.7 per cent YoY increase, +4.3 per cent YoY for Q4 2016 and +6.8 per cent for 2016 over 2015. While the total ad […]
Research by AdColony, in association with Millward Brown, has found that certain brands can increase awareness of their products through subtitling their adverts. The research analysed two versions of adverts, from brands including Disney, Volvo, Bose and Sony Pictures, with one standard production video and another with additional subtitles/text narrative. Overall, the research found that […]
In a broadcasting first, Cancer Research UK and Channel 4 will air a live colonoscopy during an ad break on January 18th. The 90 second advert, titled ‘Live from the Inside’, will be shown at approximately 3.25pm and represents the first time this procedure has been performed live in an ad break. It will provide […]
January 11th saw officers from the City of London Police’s Intellectual Property Crime Unit (PIPCU) visit organisations found to be advertising on websites involved in digital piracy. Officers from the unit visited eight organisations including brands, advertising agencies and networks, as part of a multi-agency initiative known as Operation Creative, which sees the police working […]
Multichannel broadcaster UKTV is predicting it will register record-breaking growth in share of commercial impacts (SOCI) across the last 12 months. UKTV is projecting 7.7 per cent growth of its SOCI to a record year-end high of 9.87 per cent, putting it ahead of Channel 5’s full portfolio and all of Sky’s wholly-owned channels (including movies […]
Big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election will drive 2016’s global advertising revenue growth to $532 billion (€508bn) according to findings from critical information, analytics and solutions source IHS Markit’s annual Global Advertising Trends report. “The advertising industry is about to turn the corner thanks […]
US advertisers invested $17.6 billion (€16.8bn) in digital advertising in the third quarter of 2016, according to the latest IAB Internet Advertising Revenue Report from IAB (Interactive Advertising Bureau) and prepared by PwC US. This marks the highest third quarter for digital advertising spending on record, and represents a 20 per cent increase over the […]
Security researchers at advertising fraud protection and human verification specialist White Ops have exposed the most profitable and advanced ad fraud operation ever seen by the industry. Dubbed ‘The Methbot Operation’ after references to ‘meth’ in the code of the bot itself, this single group of Russian-based operators is stealing as much as $3 million-$5 […]