The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7 per cent to £1.3 billion (€1.48bn), according to Advertising Association/WARC Expenditure Report data. Total ad market growth was recorded at 3.5 per cent […]
Data from Juniper Research has found that advertising spend on FVoD (Free Video on Demand) content, such as media on YouTube and Facebook, will surge over the next five years, reaching $37 billion (€29.9bn) by 2022. This is up from an estimated $16 billion in 2017. In addition, unique users of such content will reach […]
A survey of over 300 US advertisers and agency professionals reveals optimism about the future of TV Advertising, including both traditional linear TV and the emerging platforms that use advanced TV data to reach strategic audiences. According to the results of the survey on the state of Linear TV advertising, commissioned through Advertiser Perceptions by […]
Standard Media Index, the advertising intelligence firm, has published advertising revenue figures for the full 2017 calendar year. “Heading into 2018, ad spend in National Television is trending positively while Digital’s growth continues to slow.” said Standard Media Index CEO James Fennessy. “National Television declined in 2017, but that is almost entirely due to the […]
YouTube is introducing tougher rules for publishers who want to monetise their videos on the platform. The Google-owned site has also announced that staff will now manually review all clips before they are added to a premium service that pairs big brand advertisers with popular content. The moves follow advertiser boycotts because of ‘extreme’ content […]
Nielsen has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany. The service, which expands Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers, will now provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and […]
Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks, according to a report by charity Cancer Research UK. Being bombarded by TV ads for unhealthy, high calorie food could lead teens to eat more than 500 extra snacks like crisps, biscuits […]
Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6 per cent in 2018, up from 3.1 per cent in 2017. Events will play an important role in 2018, with the Winter Olympics & Paralympics, FIFA World Cup in Russia and the US Congressional elections all expected to stimulate […]
Video ad serving platform SpotX has announced interoperability with Amazon Web Services (AWS) to power server-side insertion for streaming video advertisements with the AWS Elemental MediaTailor service. The SpotX cloud-based ad serving platform works with AWS Elemental MediaTailor, providing secure, scalable, reliable solutions for monetisation of live and on-demand video workflows for multiscreen applications. SpotX […]
According to findings from VideoAmp, a specialist in software and data services for optimising ad buys across TV and digital platforms, 60 per cent of media buyers believe that campaigns executed through a Cross-Screen Platform (CSP) for the execution of both digital video and linear TV advertising outperform conventional, non-integrated campaigns, with 74 per cent […]