Australia’s competition regulator the Australian Competition & Consumer Commission (ACCC) is seeking the views of consumers, media organisations, digital platforms, advertising agencies and advertisers after outlining the key issues it will be considering in its digital platforms inquiry. As part of its public inquiry into the impact of digital platforms on media and advertising markets […]
Research from marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands when viewed on mobile devices. The ‘mobile edition’ of Professor Nelson-Field’s ongoing
2017 was a flat year for the Spanish TV operators in terms of advertising revenues. The market grew by 1 per cent to €2.1 billion, out of which €1.9 billion (91 per cent) came to FTA TV, according to data from Infoadex. The Mediaset-Atresmedia duopoly took a hefty 84.7 per cent of the TV ad […]
Google’s Chrome web browser has launched an ad-blocker that is designed to prevent “annoying” and “intrusive” ads being shown to users. Google announced the move to curtail full-page and auto-playing video ads last year. The choice of which ads to block will be determined by the Coalition for Better Ads (CBA) – made up of […]
Video ad serving platform SpotX and online video advertising specialist smartclip have confirmed that the first major steps of their merger have been concluded, becoming one global company with a joint management team. This plan, dubbed ‘One Team, One Platform’, was first announced by their joint parent company, RTL Group, in November 2017. The new […]
SpotX, the video ad serving platform, has revealed findings from its report, TV is Total Video: Predicting OTT and the Future of Video Advertising. Commissioned by SpotX and conducted by Kagan, a media research group within S&P Global Market Intelligence, the study found that 85 per cent of
According to converged TV and video advertising software provider Videology’s Q4 2017 U.S. TV & Video Market At-A-Glance report, since 2015 there has been a 175 per cent increase in the amount of ad requests for Connected TV in the Videology platform. Impressions have skyrocketed as well: the report
Four leading industry participants – Sky, Adobe Systems, TVbeat and Alphonso – have formed a new thought leadership consortium that will work with the European TV industry to explore future opportunities enabled by new developments in measurement, metrics and data, in areas such as advanced targeting, audience profiling, viewability and attribution, and advanced analytics. Building […]
On February 4th, Super Bowl LII takes place in Minneapolis pitting the Philadelphia Eagles against the New England Patriots. Wochit, the video creation platform, reports that this year a 30 second ad-slot for the most-watched TV event in the world will cost £3.6 million (€4.1m). Dror Ginzberg, CEO of Wochit, commented “Once again, the price […]
Matrix Solutions, the global ad sales platform built for media, has released its first annual Advertising Spend Report – providing insights derived from the activity of more than 10,000 active users within media ad sales teams from 2016 to 2017. “According to our data, overall ad spend remained relatively flat from 2016 to 2017, which […]