Advertising intelligence firm Standard Media Index has unveiled national advertising revenue figures for February 2018. Excluding the Olympics, the total US national ad market grew by 8 per cent in February 2018 compared to February 2017, driven by strong gains in National Television, Digital, and Radio. February year-to-date, the market is also up +8 per […]
UK commercial broadcaster Channel 5 is launching a new brand campaign ‘At Home on 5’ ahead of its upcoming 21st anniversary on March 30th. The campaign launches across a range of media including cinema, out-of-home, social media, press and digital platforms from March 26th and marks the single biggest investment in marketing the brand since […]
FreeWheel, a Comcast company and advertising management solution, has published its Q4 2017 Video Monetisation Report (VMR), which shows premium video advertising advancing at an impressive rate in Europe thanks to the migration of IP delivered content to the big screen and the increased popularity of live streaming. The report, which looks at the performance […]
Brand engagement with consumers has significantly evolved over time. The rapid rise of the internet and social media has facilitated companies with a growing variety of platforms to create more personalised interactions with their brand. This in turn has enabled brands to harvest loyal consumers who follow their every action and become early adopters of […]
In its first-ever ad revenue forecast for Snapchat, eMarketer expects the mobile social network to generate almost £105 million (€110m) in UK revenues this year—almost double the amount from the prior year. In 2015, Snapchat derived 95.9 per cent of its global ad revenues from the US. This year, that proportion will fall to 75.8 […]
MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands, in partnership with YuMe by RhythmOne, a partner for video advertising leadership and innovation, have revealed the results of a media trial examining consumers’ perspective on 360° video advertising from innovative brands […]
Top marketers know that digital video is one of the most powerful tools to increase consumer engagement and brand loyalty. In fact, according to a new study from Clinch, a creative technology company that powers dynamic, personalised video advertising, brand marketers are ramping up their production of digital videos with an emphasis on creating campaigns […]
TV advertising revenue in the UK totalled £5.11 billion (€5.74bn) in 2017, down 3.2 per cent on the record high set in 2016 of £5.28 billion, according to full year figures provided to Thinkbox – the marketing body for commercial TV in the UK – by the UK commercial TV broadcasters. The figures represent all […]
Vewd, a global player in enabling streaming television, has selected video ad serving platform SpotX to power the monetisation of all its OTT products and services. As their first programmatic video advertising partner, Vewd will leverage SpotX’s video supply side platform (SSP) and ad serving, allowing media companies to optimise video advertising strategies and maximise […]
SpotX, the video advertising and monetisation platform for media owners, has unveiled an infographic forecasting the growth of the connected TV advertising opportunity in Europe. The visual representation of research commissioned by SpotX, shows the growth of advertising on connected TV, defined as content served to the TV screen via the open internet through devices including smart […]