Brazilian media company Globo and infrastructure, platform capabilities and industry solutions provider Google Cloud have agreed a seven-year strategic partnership. The announcement aligns with Globo’s ongoing digital transformation, its restructuring focused on direct-to-consumer deliveries, and its journey toward becoming a mediatech company. Over the next several years, Globo will use Google’s experience in data management, […]
Full series consolidated data for the fourth series of police procedural drama Unforgotten reveals that the average audience has increased by an impressive 3 million viewers on the overnight audience, making it ITV’s most catch-up requested series since drama miniseries The Pembrokeshire Murders. The average audience per episode rose to 8 million viewers across transmissions, […]
Suggesting that the partnerships will allow advertisers and agencies to attribute more accurately TV ad spend and monitor campaign performance more efficiently video advertising software specialist FreeWheel has confirmed its commitment to work with three attribution partners – TV advertising platform Adalyser, market research provider Happydemics, and cross-platform TV ad measurement specialist TVSquared. Freewheel says […]
A tough new UK regulator to help make sure tech giants such as Facebook and Google cannot exploit their market dominance to crowd out competition and stifle innovation online has launched. The Digital Markets Unit (DMU), based in the Competition and Markets Authority (CMA), will oversee plans to give consumers more choice and control over […]
Gordon H. Smith, President and CEO of the National Association of Broadcasters (NAB), has announced his plans to transition to an advisory and advocacy role effective December 31st 2021. The organisation’s Chief Operating Officer, Curtis LeGeyt, has been named the next president and CEO of NAB, effective January 1st 2022. In a video message to […]
Although the planned merger combining Virgin Media and O2 is still subject to approval by the Competition and Markets Authority (CMA) in the UK, Liberty Global and Telefónica have announced their intention to appoint Lutz Schüler as Chief Executive Officer and Patricia Cobian as Chief Financial Officer of the proposed 50-50 joint venture. Schüler joined […]
New NEXTGEN TV advertising, with a debut introduction in late 2020 on local television stations in the US, is resonating strongly with consumers, according to research from consultancy firm Magid. The marketing campaign promoting the digital television standard ATSC 3.0 – the so-called NEXTGEN TV – began in November 2020 and ran through the holiday […]
A robust line-up of international broadcast partnerships will help deliver the NTT Indycar Series to a growing global audience in 2021. A series of renewals and expanded broadcast and streaming relationships will bring the stars of North America’s premier open-wheel racing series to many markets across Europe, Asia and more. Existing and renewal partnerships will […]
US industry trade bodies Consumer Technology Association (CTA) and NCTA – The Internet & Television Association (NCTA) have extended through 2025 the Voluntary Agreement for Ongoing Improvement to the Energy Efficiency of Set-Top Boxes. The agreement, which has already saved consumers $7 billion in energy costs and avoided 39 million metric tons of CO2 emissions […]
In a move that will complement its portfolio in the Southern Cone of Latin America, ViacomCBS Networks International (VCNI) has agreed to acquire Chilean free-to-air television channel Chilevisión from WarnerMedia. Through the transaction, VCNI further expands its footprint in Latin America and bolsters its streaming business with a new premium content library and pipeline to […]