LOVEFiLM, the movie rental service, has appointed Five chairman and chief executive Dawn Airey as non-executive director. She will take up the role with immediate effect.

Prior to Five, Airey was managing director of global content for ITV, where she oversaw the broadcaster’s production and content business. She has also held the position of managing director of channels and services at BSkyB, and was controller of arts and entertainment at Channel 4, and director of programmes at Channel Five.

Airey also sits on the management board of the pan-European media group RTL, Five’s parent company.

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