The Sundance Channel has unveiled a video-on-demand service offering documentaries and international films endorsed by Sundance festival founder Robert Redford and often available the same day the movies hit theatres.

Sundance Selects will debut with Spike Lee’s new documentary, “Passing Strange: The Movie.” The service will be available on cable TV systems owned by three major operators — Comcast Corp (CMCSA.O), Cox Communications and Cablevision Systems Corp (CVC.N) — reaching as many as 50 million U.S. households.

For Sundance Channel, which plays films and shows aimed at art-house and independent film fans and is owned by Cablevision unit Rainbow Media Holdings, a video-on-demand service provides new revenues in a growing business arena.

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