With Sky set to face competition in the premium sports arena with the upcoming launch of BT Sport, it is calling on a British sporting icon to reinforce the message that its channels can be viewed across a range of devices.

The TV campaign uses special effects to show several different versions of David Beckham overlapping on screen as the footballing superstar enjoys the convenience and flexibility of watching Sky Sports wherever he wants. During the 60-second ad, Beckham is seen watching Sky Sports on TV, laptop, smartphone and mobile tablet in a variety of locations including his London home, over lunch at a pie and mash shop and backstage at a TV studio.

The TV ad premièred across a number of Sky and terrestrial channels on Sunday and is part of a wider Sky marketing campaign launching this week which reminds customers that the full Sky Sports experience – across all six Sky Sports channels and in HD, 3D and on the go through Sky’s mobile TV service Sky Go – is only available on Sky.

Alongside the TV ad, the multi-million pound campaign will also run across print, outdoor, digital and through social media channels.

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