Gracenote and Philips announced they have deepened their existing relationship by combining their respective content fingerprinting technologies to provide advanced solutions for video and audio content filtering and monetisation. The technology partnership combines Philips video fingerprinting and Gracenote's audio fingerprinting technologies, and results in a viable system for content owners and service providers looking to control the use of and monetise copyrighted content across multiple platforms.

According to researchers, 36 per cent of US Internet users watched a TV show or other video streaming online at the end of 2006, up from 28 per cent at the end of 2005, which shows online video is replacing music as the driver of digital media's growth. One of the side effects of this growth is the need to identify copyrighted content making its way across computers and mobile phones around the world.

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