Ozone, the digital advertising business, has announced 2025 as a landmark year of growth, driven by the continued scaling of its platform across markets and channels.

In May, Ozone strengthened its positioning with the launch of its Audience Connection Platform, designed as an alternative – and complement – to the dominance of the major tech and social platforms on media plans. The scale of this opportunity is reflected in Ozone’s platform reaching 42 per cent of the UK population every day, versus 43 per cent for Instagram and 21 per cent for TikTok. Ozone’s proposition is centred on the impact of reaching this scaled audience in the right places, combined with rich data signals and compelling creative, as being key to delivering the outcomes brands need.

This focus drove last year’s significant growth on two fronts; audience and advertising investment.

Following its US launch in Q4, Ozone’s global platform now reaches 228 million individuals each month, a figure bolstered by new audience partnerships across its two core markets with the likes of CNN, People Inc, Washington Post, Prensa Iberica, SportingNews and FootballCo. Importantly, Ozone’s platform is proven to generate significant incrementality to advertisers’ platform marketing plans, adding upwards of 50 per cent more reach to the audiences delivered by the likes of Instagram, TikTok, Reddit or Pinterest.

Ozone has further expanded this global reach and connection to more than 500m individuals³ through its Premium World proposition. Premium World provides scaled, campaign simplicity for time-pressed international brands and agencies to reach audiences across the world in local language, domestic publishers. In its first full year of operation, Premium World expanded into 36 worldwide markets, from a starting point of five.

Ozone’s audience-led positioning has been critical in creating an alternative activation route for brands. A core focus for Ozone has been to attract platform-scale briefs valued at six figures and above. Through 2025, the team responded to 23 per cent more of these high value briefs, and when converting, saw the average order value increase by 8 per cent year on year. In addition, the success of Premium World has seen Ozone engage with 34 multi-region advertisers across 56 campaigns to deliver £2.6 million worth of incremental revenue into the publishing sector.

Supporting this growth, Ozone increased its headcount by 26 per cent in its bases in London, Manchester, New York and Chicago, alongside further investment in its AI, engineering and data capabilities.

Damon Reeve, CEO of Ozone, commented: “Following a year of exciting growth and transformation, and a strong start to this one, we’re looking forward to what the rest of 2026 holds. We expect our addressable audience to expand and engagement deepen. As we continue building our US and UK platforms, we will also reach audiences in new formats and channels such as YouTube and Apple News, while extending our multi-market offering Premium World further into EMEA and APAC. With many hands readying our business for the evolving AI landscape, our growth will be supported by a packed product pipeline designed to help uncover deeper audience insights for our customers, while delivering the campaign outcomes they need. Watch this space for more details on this very soon.”

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Categories: Press Releases

Tags: ozone, social media, tiktok