Rakuten TV Enterprise launches LIVE event series
March 12, 2026
Rakuten TV Enterprise has announced the launch of LIVE, a new European event series bringing together senior leaders from across the Connected TV (CTV) and streaming industry. The inaugural edition will be held at the Hotel Mandarin Oriental Ritz in Madrid, Spain on March 17th.
The first event will convene more than 150 senior executives and decision-makers from across the ecosystem, including advertisers, media agencies, platforms, production companies, studios and broadcasters for an evening of keynote speakers and networking.
Following Madrid, LIVE will continue throughout the year with events in London, Munich and Milan, forming a European circuit dedicated to advancing dialogue, alignment and collaboration within the CTV market.
LIVE Madrid will include:
- Cédric Dufour, CEO and President of Rakuten TV, will give an opening address and discuss the evolution of the European CTV market and the role of technological innovation in the growth of streaming.
- Miguel López-Valverde, Regional Minister for Digitalisation of the Community of Madrid, will share the regional government’s vision on digital transformation and the development of the audiovisual ecosystem.
- Carla Redondo Galbarriatu, Director General for the Regulation of Digitalisation and Audiovisual Communication Services at the Ministry for Digital Transformation and the Civil Service, will present the transformation of the audiovisual sector from the perspective of the Spanish government following the launch of the Spain Audiovisual Hub Plan.
- Reyes Justribó Ferrer, Director General of IAB Spain, will provide the industry perspective on the evolution of digital advertising and the growing relevance of CTV within media planning strategies.
Confirmed attendees include executives from companies including Paramount, Google, YouTube, Movistar+, Warner Bros, BBC Studios, Filmax, Atresmedia, Mediaset, DAZN, Lactalis Group, Dentsu, Havas Media Network, OMD, Publicis and WPP Media, among others.
Inaugural Session of the CTV Advisory Board
As part of LIVE Madrid, Rakuten TV Enterprise will also host the first session of the newly formed CTV Advisory Board, an international strategic forum bringing together senior representatives from across the European ecosystem.
Meeting twice annually, the Board will analyse market trends, the evolution of advertising models, and the key challenges and growth opportunities facing the sector, with the aim of generating shared knowledge and contributing to the sustainable development of Connected TV in Europe. Members include Daniel Knapp (IAB Europe), Emmanuel Crego (Groupe Values), Ana Cámara (WPP Media), Zach Belmont (Paramount), Gareth Vaughan Jones (Virgin Media O2), Maribel Vivancos (WPP Media Spain), Will Gough (Dentsu UK), Johan Holm (WPP Media) and Edouard Lauwick (Rakuten TV Enterprise).
Dufour said: “Connected TV is entering a new phase of maturity in Europe, as streaming models evolve and advertising becomes an increasingly central driver of growth. With LIVE, we want to create a space where the industry can come together to exchange perspectives, anticipate change and build stronger collaboration across the ecosystem. Europe is a diverse and dynamic market, and dialogue between platforms, advertisers, media companies and technology partners is essential to unlocking the full potential of CTV. We look forward to welcoming industry leaders from across Europe for this series of events.”
Rakuten TV Enterprise LIVE London will be held on June 9th at The Shard, London.
Rakuten TV Enterprise LIVE Munich and LIVE Milan will both be held later in the year (Sept/ Oct).
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