Onetag acquires Aryel
March 2, 2026
Onetag, a global exchange and smart curation platform, has announced the acquisition of Aryel, the Italian AdTech company specialising in immersive and interactive advertising experiences. Backed by Wise Equity, Onetag’s private equity sponsor, Onetag says the transaction marks a clear milestone in its “evolution as the next-generation value exchange for the open internet”.
Onetag’s global exchange connects over 2,000 publishers and 5,000 advertisers across North America, EMEA and LayAm, providing immediate scale and access to premium inventory. Aryel’s strong footprint with brands and agencies, particularly in luxury, beauty and fashion, further strengthens the group’s ability to deliver differentiated, high-value solutions internationally.
“Aryel was created to push digital advertising beyond passive impressions,” commented Mattia Salvi, CEO of Aryel. “Our immersive formats are designed to capture attention, drive interaction and generate meaningful signals while respecting the user experience. By becoming part of Onetag, that creative intelligence is now embedded directly into media delivery, where every interaction can actively contribute to performance and measurement.”
“The industry doesn’t need more complexity, it actually needs a better value exchange,” added Filippo Gramigna, Co-CEO of Onetag. “With Aryel, we’re unifying quality media, creative technology, unique data and AI-driven decisioning into one solution, making it easier and quicker for brands to achieve real business outcomes, with simplicity and ease.”
According to Valentina Franceschini, Senior Partner at Wise Equity, “the acquisition of Aryel strengthens Onetag’s strategic positioning and reinforces its ability to deliver innovation at scale. The combined platform is well placed to set a new standard for value creation in programmatic advertising.”
Financial terms were no disclosed.
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