BBC Studios has announced the launch of BBC Nordic as a dedicated, on‑demand destination on SAS Airlines. Travellers on SAS Airlines can now access a tailored collection designed for the inflight environment.

Content available to passengers at launch includes travel series Where the Wild Men Are with Ben Fogle and Scandinavia with Simon Reeve, wildlife drama Kingdom, and popular mystery series Death in Paradise.

Zina Neophytou, SVP Out of Home & BBC News Commercial Development, BBC Studios, commented: “Our aim is to make world‑class storytelling effortlessly accessible wherever audiences are, whether that’s on the ground or at 35,000 feet. Partnering with SAS Airlines to bring BBC Nordic onboard as a branded on‑demand experience does exactly this. With a slate that blends drama, adventure, and documentary, we’re delivering a premium inflight offering with the very best of British storytelling to passengers across the globe.”

Aron Backström, VP Product & Loyalty at SAS Airlines, added: “Enhancing the inflight experience is a key part of how we continue to evolve SAS as a premium and customer-focused airline. Introducing BBC Nordic as a distinct, branded space within our inflight entertainment offering adds further depth and relevance, with high-quality content that resonates strongly in our home markets while appealing to our international travellers. By thoughtfully curating what we offer in the air, we aim to make every journey with SAS more engaging, comfortable, and memorable.”

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Tags: BBC, BBC Studios, nordics, sas