NBC Sports selects Comcast Technology Solutions for Winter Olympics production
February 4, 2026
NBC Sports has selected Comcast Technology Solutions (CTS) to provide multiscreen video management and delivery for its production of the Milan Cortina 2026 Olympic and Paralympic Winter Games.
With Milan and Cortina, Italy, in the same time zone as Paris, France, the programming plan for the 2026 Winter Games will be similar to NBCUniversal’s massively consumed coverage of the Paris Olympics in 2024, including:
- the best events live during the day on NBC
- the entire Olympics streaming live on Peacock
- an enhanced Olympics primetime show, Primetime in Milan, featuring top events, stars, and stories
- comprehensive coverage across numerous cable and digital platforms
- return of Gold Zone and Multiview on Peacock
The Opening Ceremony from San Siro Stadium in Milan will be presented on February 6th, live and in primetime on NBC and Peacock. NBCUniversal is presenting its 20th Olympic Games, 13th consecutive overall, and owns the U.S. media rights on all platforms to all Olympic Games through 2036, which are scheduled for Milan Cortina (2026), Los Angeles (2028), French Alps (2030), Brisbane (2032), Utah (2034), and the Olympic Games 2036 (host yet to be determined).
NBC Sports will utilise Comcast Sports360 from Comcast Technology Solutions, which includes CTS’ Cloud Video Platform, to manage on-demand content and metadata, and publish video across devices, sites, and apps for its production of the 2026 Winter Olympics and Paralympics. CTS is helping NBC Sports route the excitement in Italy back to viewers watching coverage of the Games in the United States, through engaging fan experiences, including Olympic video highlights and comprehensive event coverage.
“The Milan Cortina Winter Olympics will be one of the most expansive productions in our history, with viewers expecting seamless access to every event and key moment across the screens of their choice,” said Darryl Jefferson, SVP, Engineering & Technology, NBC Sports and Olympics. “Comcast Sports360 from Comcast Technology Solutions enables us to deliver the speed, quality, and reliability that Olympic coverage demands, supporting seamless, multi-format delivery across a wide range of platforms.”
Comcast Technology Solutions has worked with NBC Sports for more than a decade, assisting its production efforts at previous Olympics and other major international sports events.
“We are proud to provide NBC Sports with the back-end video management capabilities needed to support their massive viewing audience, supported by Comcast Sports360 to enhance fan engagement with precision and efficiency at scale,” said Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, & Advertising for Comcast Technology Solutions.