European Athletics partners with CAMB.AI
December 23, 2025
CAMB.AI, the localisation infrastructure company for the internet, has teamed up with European Athletics to enhance how sports brands connect and communicate with their fanbase. This coincides with the launch of CAMB.AI for Publishing, which can transform digital content into more than 150 languages through advanced AI-powered translation and dynamic text-to-speech (TTS) technology.
With this multi-year agreement, announced following the 2025 SPAR European Cross Country Championships on December 14th in Lagoa, Portugal, European Athletics can now deliver a truly multilingual digital experience.
European Athletics’ digital platform now features event coverage, athletic profiles, competition updates, and more, all accessible with the click of a button in the fan’s preferred language. Thanks to CAMB.AI’s localisation infrastructure, the website is initially available in 12 languages, with plans to expand it to include every European language soon.
“European Athletics has always aimed to unite a diverse continent through sport, and the launch of our new multilingual platform marks an important milestone in that mission,” commented Dobromir Karamarinov, President of European Athletics. “By embracing AI and advanced digital technologies, we are creating a more inclusive and accessible digital experience that reflects the linguistic and cultural richness of Europe. This initiative is firmly aligned with our Strategic Roadmap, and in particular with our Digitalisation and Innovation pillars, as part of a long-term commitment to harness technology to bring athletics closer to millions more people, strengthen our community, and expand our reach across generations and borders.”
“We are delighted to introduce our new AI-powered multilingual capabilities on the European Athletics website, delivered through CAMB.AI” said Christian Milz, CEO of European Athletics. “This development marks a major step forward in making our sport more accessible and engaging for fans across the continent. We launched the new languages at the 2025 SPAR European Cross Country Championships in Lagoa last week and our website is now available in 12 additional languages, with more to follow. This is only the first phase of our wider digital transformation, with multilingual functionality to be extended to our live results platform by European Throwing Cup in 2026. It is an exciting time for our sport and something our growing audience deserves.”
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