WildEarth reports record viewership
November 20, 2025
WildEarth, a specialist in interactive wildlife storytelling, has announced all-time high viewership. WildEarth now reaches an average of more than 500,000 daily unique viewers through 16 distribution channels, with nearly 7 million hours of authentic wildlife content consumed on a monthly basis.
Coinciding with the return of its flagship twice-daily live safaris in the iconic Masai Mara, WildEarth has entertained audiences, both locally and internationally. On DSTV and Openview, viewership numbers have increased by over one-third and two-thirds respectively, marking notable growth on both South African premium and free-to-air channels. Equally, WildEarth continues to draw highly engaged viewers from key global markets including the Americas (23 per cent), Europe (13 per cent) and beyond.
In addition to live safaris, the surge in viewership has also been driven by WildEarth’s strategic investment in post-produced, non-live content.
“Our return to the Mara has not only elevated the WildEarth experience but has resonated deeply with nature enthusiasts everywhere,” commented James Hendry, WildEarth’s Chief Operating Officer. “These record numbers – from loyal South African fans tuning in daily to a growing international audience discovering the magic of the African bush – demonstrate the universal appeal of unscripted, experiential wildlife storytelling. As we continue to innovate in connecting people with nature, we invite commercial partners to join us in this momentum.”
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