Vinted bringing RE/Style to Prime Video
September 8, 2025
Vinted, the second-hand fashion marketplace in Europe, is partnering to produce RE/style, a new TV competition series that showcases recycled design as the future of fashion.
Funded by Vinted, RE/style is a six-part series that will feature eight emerging fashion designers – from Italy, Spain, France and the UK – who will compete to create capsule collections and catwalk-ready looks exclusively from second-hand items. Each challenge requires designers to finish their creations within six hours, drawing inspiration from themes that celebrate adventure and nostalgia, reinvent wardrobe staples and reimagine red carpet looks.
Hosted by presenter and former model Emma Willis, RE/style features expert judges Melissa Holdbrook-Akposoe and Zadrian Smith alongside celebrity guests including Henry Holland, Stacey Dooley, Clara Amfo, Laura Whitmore, Vogue Williams and Oliver Cheshire. The final episode will welcome model and activist Eunice Olumide and Jessie de la Merced, from Vinted, as special judges.
Willis said: “Hosting RE/Style has been an incredible experience; I have loved returning to my fashion roots and have been completely wow-ed by the talent of these emerging fashion designers. I have had so much fun delving back into my wardrobe and finding new ways to repurpose old outfits and bring them to life, and hope that audiences are inspired in a similar fashion.”
The series’ finale will see the two finalists unveil collections inspired by their standout looks from the show. The winner’s collection will be showcased at London Fashion Week. These items will be sold exclusively on Vinted, with all profits donated to Oxfam. From October 13th, fashion enthusiasts can also shop on Vinted for the very items used by the wardrobe designers to create the show’s looks. The items will be sold exclusively on Oxfam’s Vinted page- with the money raised supporting the charity in the UK.
Co-created with Lion Television Scotland (an All3Media company) and media agency Mindshare UK, a WPP Media brand, the series premieres on Prime Video in the UK in October, and is Vinted’s first long-form branded content on Prime Video.
Lisa Hazlehurst, Head of Lion Television Scotland & Executive Producer, added: “It’s been a joy to work with some of Europe’s brightest emerging fashion designers transforming pre-loved clothes into stunning runway collections. With the wonderful Emma Willis at the helm, this competition not only showcases creativity and passion but also champions the zeitgeist of circular fashion – out with the new and in with the old, Winning a spot at London Fashion Week is an incredible prize, and Lion Scotland is thrilled to work alongside such a talented and inspiring bunch of people.”
Other posts by :
- Ghana makes MultiChoice fee decision
- SES announces €0.25c dividend
- Russia “blinding and destroying” German satellites
- Bank: AST, Starlink, Kuiper targeting $200bn market
- Rivada: Is no news good news?
- SES celebrates Intelsat acquisition
- Pakistan halts broadband direct-from satellite
- India stymies Starlink launch
- Starlink, AST SpaceMobile race for cellular consumers