Gibson, the iconic global instrument brand, has announced the appointment of Anne Rohosy as Chief Commercial Officer (CCO). In this expanded role, Rohosy will lead Gibson’s global commercial strategy, overseeing wholesale, direct-to-consumer, and retail channels as the company accelerates its growth and brand presence worldwide.

“I am excited to step into the role of Chief Commercial Officer,” says Rohosy. “Gibson has a legacy unlike any other, and we have incredible opportunities ahead to expand our reach, strengthen our brands, and deliver for our fans and partners worldwide.”

“Anne’s leadership has been instrumental in shaping Gibson’s transformation over the past several years,” added Cesar Gueikian, President and CEO of Gibson. “Her deep experience in building global brands, leading complex commercial organisations, and driving innovation makes her the right leader to take Gibson’s commercial strategy to the next level.”

Rohosy has been a key member of Gibson’s leadership team since 2021, serving as Chief Human Resources and Impact Officer, as well as Managing Director of the Gibson Amplifiers business. During this time, she has led organisational transformation, championed culture and people strategy, and guided the revitalisation of Gibson’s iconic Amplifier division.

With over 30 years of leadership experience across top-tier global brands, including Levi Strauss & Co and Nike, Rohosy brings proven expertise in brand building, P&L management, sales and marketing operations, and organizational transformation. She has held President and Executive Vice President roles overseeing multi-billion-dollar businesses, led global market expansions, and driven strategic growth across the Americas and Europe.

In addition to her executive leadership, Rohosy has contributed her expertise to global board and advisory roles in consumer products and technology-driven businesses, adding further depth to her perspective on innovation, market expansion, and consumer engagement.

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Categories: Press Releases

Tags: gibson, Music, nike