iKO Media Group launches The FAST Track
September 3, 2025
iKO Media Group (iKOMG), a specialist in satellite, cloud, and OTT services, has announced the launch of The FAST Track, a fully integrated, platform-agnostic framework that changes how FAST channels are delivered, monetised and experienced worldwide.
The FAST Track is a managed, end-to-end service suite covering content aggregation, encoding, ad decisioning, playout, multi-platform delivery, and analytics. By leveraging Server-Side and Client-Side Ad Insertion (SSAI/CSAI) technologies, content owners can launch linear TV channels with monetisation models suited for every screen: OTT, Connected TV, hybrid platforms, and now satellite.
At the heart of The FAST Track is FAST on SAT, a satellite-based FAST delivery service. It brings FAST channels to more than 66 million households across the Middle East and North Africa via the Eutelsat 7W/8W orbital position. By combining satellite’s broadcast reach with the targeting capabilities of digital advertising, FAST on SAT extends FAST beyond connected devices to broadcast-scale audiences.
“This is a defining moment for the FAST market. With The FAST Track, we’re moving FAST from its OTT roots to a universal distribution model.” said Adir Hadad, VP of Cloud Services at iKOMG. “FAST on SAT connects content owners with audiences previously out of reach, while unlocking new monetisation opportunities that combine the best of broadcast and digital. It’s about reach without compromise, quality without interruption, and revenue without boundaries.”
Several niche and genre-specific channels have already adopted FAST on SAT, signalling growing momentum for this innovative delivery model. Official partner announcements will follow ahead of IBC 2025 in Amsterdam, where iKOMG will further highlight The FAST Track’s global potential and evolving roadmap.
This approach also addresses access challenges in regions with limited broadband, giving broadcasters an ad-supported distribution model without internet dependency, while still supporting OTT, SVoD/AVoD, and full app deployment across web, mobile, and CTV for digital-first markets.
The FAST Track by iKOMG establishes a new benchmark for FAST distribution. Scalable, revenue-focused, and built for the next phase of content distribution, it enables channels to expand audiences and secure long-term growth.
As the FAST market enters its next phase, iKOMG is leading the way — helping redefine reach, engagement, and monetization for the connected world.
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