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Fox takes stake in Penske Entertainment

August 4, 2025

Fox Corporation has acquired a one-third interest in Penske Entertainment, related to IndyCar and Indianapolis Motor Speedway. The move comes with the intention of having high-profile racing and entertainment events, prioritising quality digital content and having more promotion of the NTT IndyCar Series and its drivers.

“This partnership is built on long-standing trust and a shared vision for the future,” team owner Roger Penske said. “Fox sees the incredible potential across our sport and wants to play an active role in building our growth trajectory. Lachlan Murdoch and his team, starting with Eric Shanks, are committed to our success and will bring incredible energy and innovation to IndyCar.”

Penske Entertainment, a subsidiary of Penske Corporation, is a provider of sports and entertainment. It operates in a range of fields, including professional motorsports, truck leasing and transportation logistics. It has more than 3,300 locations.

“We’re thrilled to join the IndyCar ownership group at such a pivotal time for the sport,” FOX Sports CEO & Executive Producer Eric Shanks said in a statement. “IndyCar represents everything we value in live sports — passionate fans, iconic venues, elite competition and year-round storytelling potential. This investment underscores our commitment to motorsports and our belief in IndyCar’s continued growth on and off the track. We’re excited to help elevate the sport to new heights across all platforms.”

This news comes against the backdrop of Fox Sports agreeing to a multi-year extension to maintain exclusive IndyCar media rights in the uS> The current 2025 IndyCar season is the first year of the sport’s respective races airing on Fox networks. At present, the sport is averaging a 31 per cent increase in viewership in the US year-over-year.

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