Advanced Television

Ateliere announces new features for Connect AI

March 31, 2025

Ateliere Creative Technologies, the GenAI media software solutions company, has announced an evolution of its flagship media orchestration platform, Ateliere Connect. In a bold step forward, Ateliere is moving beyond traditional media supply chains to unlock new revenue opportunities and help content creators monetise their libraries more effectively with robust video intelligence, rapid orchestration and actionable insights. By harnessing AI-driven video insights, intelligent metadata tagging and orchestration, Connect enables content owners to scale effortlessly, optimise intelligently, and monetise effectively in a fast-changing media landscape.

“Our focus is on building value-generating technology solutions that drive innovation and intelligence across the entire content supply chain,” said Zeenal Thakare, SVP Product & GTM Strategy, Ateliere. “By integrating advanced AI, we unlock the full potential of content libraries, revolutionising content discovery and analysis. The Ateliere Connect platform identifies opportunities in vast libraries, but also evolves over time, offering increasingly precise recommendations to optimise operations. In addition, our insights service delivers actionable data, empowering smarter decisions to enhance efficiency and add value to workflows.”

Flexible, scalable solutions designed for your business needs 

Ateliere’s vision centers on flexibility, extensibility and scalability. Customers now have the option to adopt the product as a modular offering, tailoring it to their unique needs. Whether utilising its Media Management & Deduplication Services, extending Connect AI via the brand-new AI-powered video intelligence service MediaFind, or leveraging its distribution capabilities independently, Connect ensures seamless interoperability within any ecosystem.

Content owners, including studios, broadcasters, and streamers, need innovative solutions to enhance asset monetisation while managing operational costs. Ateliere’s generative AI-powered video intelligence solution enables content owners with deep insights and precision search capabilities. Acting as a recommendation engine, Ateliere Connect offers detailed guidance to identify the most valuable content and key moments, determine its ideal market, while streamlining packaging for the most effective distribution systems. Connect not only identifies bottlenecks in the current process, but also makes the supply chain predictable to support future content and distribution needs. As a result, content supply chains can yield better ROI from their operations and content inventory.

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