ITV acquires The Box format
February 11, 2025
ITV has acquired the rights to the Norwegian TV format, The Box. The high octane adventure reality show debuted in Norway earlier this year, and places a cast at the mercy of a programme hat could take them anywhere to do anything. The contestants are placed in boxes and transferred to different locations, before being released to take on whatever is on the other side of the door. The show’s constantly surprising reveals, unique games, and series arc test peoples’ fear of the unknown to the limit…
First launched on TV2 in Norway on January 9th, the format, created and produced by Seefood TV, has immediately been commissioned for a second season with other territories following suit to secure their own versions of the adventure reality show.
Having secured the much rights to broadcast the series in the UK, ITV is currently out to tender to appoint a production company to produce the series.
Katie Rawcliffe, Director of Entertainment & Daytime ITV, commented: “The Box is an exhilarating and immersive new format, that will not only test our contestants but also invite our viewers on the ultimate TV experience, privy to the contestants’ gameplay and strategy – but will they be able to foresee the outcome?”
Aleksander Herresthal, Chief Creative Officer at Seefood TV, added: “The response to The Box worldwide has been incredible—almost overwhelming in the best way. Bringing it to the UK with ITV is a major achievement and a significant next step for our format. From the moment I connected with ITV, I knew this would be the perfect home for the format. The creative team truly valued the content, and they challenged our ideas while they stayed true to the premise. Their insightful questions showed a deep commitment to fully understanding the concept and elevating it to new heights. It’s exactly the kind of collaboration you want – working with people who strive to refine and enhance an idea, shaping it into something exceptional. ITV’s passion for bold, high-energy entertainment is exactly what The Box needs, and I can’t wait to see how they make it their own.”
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