According to analysts Gleacher & Co, Netflix service is about 10 times larger than Apple’s iTunes video rental service at the time. Apple reportedly makes about 475,000 rentals a day whilst Netflix sell over five million rentals daily.

As far as what Apple is renting, about 150,000 a day are movies and 400,000 are TV episodes. Close to 90 per cent sell for 99 cents each, says Gleacher & Co.

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