Comcast Technology Solutions,  a division of Comcast Cable,, and Plazamedia, a German-based content solution provider in production, will provide an end-to-end online platform for SPORT1, the 360° multimedia sports platform offering national and international premium live sports programming. The enhanced SPORT1 VoD services will launch in Q3 2017 with live video services following later in 2017.

SPORT1 offers the free-TV channel SPORT1 and pay-TV channels SPORT1+ and SPORT1 US in Germany, Austria and Switzerland. SPORT1 delivers international and national sports events including football, motorsports, tennis, ice-hockey, basketball, handball, volleyball, hockey, rugby, darts and US sports.

Carsten Witt of Comcast Technology Solutions commented: “We have worked extremely closely with Plazamedia to introduce automated publishing and distribution workflows that not only deliver a great user experience but also provide SPORT1 with advanced analytics that will help drive its business and improve the lifetime value of its customers. Plazamedia created the end-to-end multiscreen video reference architecture and has placed Comcast Technology Solutions at the centre. Comcast Technology Solutions’ advanced metadata tagging aids the discovery of content, and the sophisticated commerce engine ensures we can design flexible monetisation solutions to meet the demands of our customers’ viewers.”

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