VOD service SeeSaw has launched Ad Selector in the UK, which enables users to choose the ad they watch before streaming a programme.

In what the online TV service from Arqiva is claiming as “a landmark first for the UK,” consumers will have the opportunity to choose from three separate ads by an individual brand before watching a programme online.

It is designed to stimulate viewers’ engagement by getting them to choose the ad they wish to watch, a process found to improve brand recall and increase purchase intent.

SeeSaw programmes from BBC Worldwide and independent producers are all hosting the service effective immediately.

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Categories: Advertising, Articles, Catch Up, Targetted, VOD