According to Hub Research, virtual MVPDs (multichannel video programming distributors) – including the just-launched Hulu Live TV service – were developed as a less-expensive alternative to traditional MVPD subscriptions. But over the time these services have been available, there’s been no appreciable drop in the number of viewers who subscribe to pay-TV.

Why haven’t Virtual MVPDs made more of a dent in pay-TV subscription?

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