Royal Philips and The Walt Disney Company announced that a variety of Disney animated characters and stories are being incorporated directly into Philips Ambient Experience for MRI at medical facilities in 87 countries worldwide to support children undergoing imaging procedures. For many children, this type of immersive environment can help shift attention away from the clinical setting, creating a more comforting and engaging experience during scans, and helping more children complete their exams successfully.

“By bringing Disney stories into the MRI environment, we are helping create a setting where children can feel more at ease and remain still during scans,” commented Atul Gupta, MD, Chief Medical Officer, Diagnosis and Treatment at Philips. “Reducing stress can improve the experience for young patients and their families, while helping care teams deliver efficient, high-quality imaging so they can care for more children each day, supporting better care for more people.”

“At Disney, we believe stories have the power to bring comfort and emotional connection to children and families,” added Lisa Haines, Senior Vice President, Corporate Social Responsibility, The Walt Disney Company. “We’re proud to collaborate with Philips to extend that impact into MRI rooms in a meaningful way—using our beloved stories and characters to help provide moments of escape, normalcy, and reassurance during what can be an intimidating experience for kids in hospitals.”

Philips innovates to make MRI exams faster, more comfortable and easier for patients. A key part of this effort is Philips Ambient Experience, which uses calming lighting, sound and visual elements to help patients relax before and during the exam. Within this approach, Disney-themed content is incorporated as part of the Ambient Experience environment to offer comfort with Disney stories and characters to reduce anxiety and stress in children undergoing MRI exams. This builds on Philips’ focus on improving care experiences for patients, particularly children undergoing imaging.

Through longstanding collaborations with children’s hospitals worldwide, Disney has developed content and environments tailored for clinical settings, helping make healthcare experiences feel more familiar and less intimidating for young patients. This includes a recently fulfilled commitment of $100 million supporting more than 1,700 children’s hospitals and paediatric places of care in 45 countries. In addition, thousands of hospital staff have been trained through Disney Institute programmes, and millions of items have been distributed to children in care settings. As part of this ongoing charitable commitment, Disney has provided the art and imagery in the Ambient Experience at no cost. Children and families can choose characters from across Disney, including Mickey and Minnie Mouse, Marvel superheroes, favourites from Star Wars, Disney Princesses and many more.

Philips has a history of driving paediatric innovation through research, strategic partnerships and paediatric technology, including monitoring, echocardiology, and AI-driven, data-informed solutions. Key initiatives include specialised, child-friendly imaging solutions such as Paediatric Coaching, Scan Buddy and Kitten Scanners, helping to improve clinical workflows and enhance care experiences for children, supporting the broader goal of delivering better care for more people.

Philips Ambient Experience for MRI is the exclusive MRI platform using these Disney themes. Early adopters of the themes include the pilot hospitals across Europe and industry leading hospitals, Rady Children’s Health of Orange County and Calderdale Royal Hospital, which are already seeing positive staff and patient impact.

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Tags: charity, Disney, kids, Philips, Toy Story