Bloomberg launches new global video experience
February 4, 2026
Bloomberg Media has announced the launch of its new digital video experience, a redesigned one-stop home for premium live and on-demand content. Viewers globally can access all of Bloomberg’s video on its site and at the new ‘Stream’ tab on the Bloomberg mobile app that brings together video and audio in one destination.
The new experience will also arrive on streaming platforms in Q3 2026.
The new modern interface, built for faster discovery of Bloomberg’s video journalism, analysis and storytelling, now includes these enhancements, with more planned for later this year:
- An all-new ‘Stream’ tab on the mobile app and a cinematic web experience, bringing together Bloomberg’s live global TV, originals and podcasts into one seamless ecosystem
- Dynamic, newsroom-led curation that empowers Bloomberg editors to instantly pivot the layout from high-alert breaking news content to explainers to documentaries, matching the pulse of the global market
- Next-generation infrastructure powered by a proprietary media player, with significantly higher streaming quality and instant load times. Key innovations include seamless monetisation (DAI), variable playback speeds, and a ‘visualised radio’ experience
- A modern design ethos that embraces mobile-first vertical video, PIP for video on the go and “preview-on-hover” discovery on web, creating an engaging, immersive experience designed to capture the attention of our social audience
For the first time, select Bloomberg video content will be available exclusively to paying subscribers. The new digital product infrastructure enables this new capability, adding value for high-intent viewers.
“We’re positioning video as a premium platform and expanding how we tell the most important stories from our global newsroom,” said Kristin Powers, Bloomberg’s Deputy Head of Media Editorial, who oversees video. “Across TV, digital, social, vodcast, and documentaries, we’re creating a premier destination for our best video.”
“We’re continuing to invest in video, so it’s easy to discover and seamless to navigate across one integrated Bloomberg experience,” said Roman Mackiewicz, Bloomberg Media’s Chief Information Officer, who leads production and distribution. “With one of the world’s largest business video libraries and hundreds of new hours added each month, we’re focused on connecting people to the content they need to make big decisions – and generating more innovative opportunities for advertisers along the way.”
Bloomberg’s total hours-watched in 2025 grew 25 per cent year-over-year among an average monthly video audience exceeding 55 million. Across linear television and 48 streaming partners internationally, Bloomberg also has a total household reach of more than 430 million.
Additionally, Bloomberg offers a proprietary video advertising suite, to connect brands to that premium audience with more specificity. Those products include contextual targeting for live TV enhanced by Large Language Model (LLM) technology and audience-based targeting as well as Trigr, Bloomberg’s platform that aligns real-time brand messaging alongside the most relevant market conditions.