Swerve TV, an independent programmer of live sports on FAST, has announced the close of its $2.5 million Series A financing round, led by entrepreneur Scott Galloway.

Swerve TV operates Swerve Combat, a combat-sports FAST channel in the U.S., and Swerve Sports, a channel dedicated exclusively to women’s sports. Together, the channels deliver hundreds of live events annually across more than 20 streaming platforms, including Roku, Pluto TV, Prime Video, LG, DirecTV, Fubo and more.

The new capital will be used to expand live event programming, launch additional channels, deepen distribution with tier-one FAST platforms, and grow Swerve TV’s third-party FAST channel services for leagues and media brands seeking turnkey distribution, monetisation and promotion.

“Swerve is the live sports events leader of FAST,” commented Steve Shannon, CEO of Swerve TV. “Scott’s strategic investment in Swerve is a powerful validation of our strategy to invest in the massive opportunity in free, ad-supported television.”

Galloway added: “FAST is one of the most compelling growth stories in media, and live sports is its strongest use case. Swerve TV has proven traction, deep industry relationships, and a clear vision for scaling into a next-generation programming network.”

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Categories: Articles, Business, Funding

Tags: FAST, sports, Swerve Sports