Advanced Television

SMPTE elects Welsh as President

SMPTE , the home of media professionals, technologists and engineers, has announced that Richard Welsh has been elected by its membership to serve as SMPTE president. Welsh formally began his term on January 1st after serving as SMPTE executive vice president. His term will extend two years to December 31st 2026. “I am honoured to […]

January 14, 2025

Magnite powers advertising on FIFA+

Magnite, the independent sell-side advertising company, has announced its selection as FIFA+’s global programmatic provider. Magnite will power video and display advertising on the FIFA+ streaming platform across North America, EMEA, LatAm and APAC. FIFA+ will leverage Magnite’s product suite including Magnite Streaming, SpringServe and Magnite DV+, to monetise their content on a global scale […]

January 14, 2025

New England Sports Network partners with Bitcentral

New England Sports Network (NESN) has partnered with Bitcentral, a provider of professional media workflow solutions. This strategic collaboration introduces media management and production tools to NESN’s operations, aimed at delivering a richer viewing experience for sports fans in the New England region. The need for efficient, high-volume media workflows is critical for sports broadcasting. […]

January 14, 2025

Made in Italy’s Rainbow Group strategic partnership with The Equity Club

Rainbow Group, the Italian TV production and animation content creator, has gained investment from TEC Movie, an independent vehicle established as part of The Equity Club (TEC), a club deal initiative promoted by Roberto Ferraresi and Filippo Penatti, operating on behalf of a group of Mediobanca’s ultra-high net worth clients. The deal was brokered by […]

January 14, 2025

Blue Lucy release transforms end-to-end workflow management

Blue Lucy’s recent software update for orchestration, integration and media management platform, BLAM, includes a major upgrade to the tasks application that is set to transform customers’ worklow management. The new release combines automated processes with human task management in BLAM and integrates with other project management applications, providing end-to-end workflow management capabilities. In the […]

January 14, 2025

Ampersand announces cross-screen measurement enhancement

Ampersand, the audience-first TV advertising sales company, has unveiled its latest measurement capabilities designed to provide advertisers with unparalleled, deduplicated reach and frequency insights across its scaled traditional TV and streaming inventory. Leveraging, deterministic data from subscriber-based sources, and with a commitment to protecting personal information, Ampersand’s measurement suite sets a new standard for understanding […]

January 14, 2025

Report: Advertising ecosystem evolving rapidly

Mediaocean, a partner for omnichannel advertising, has released the findings from its 2025 H1 Advertising Outlook Report, which reveals how marketers are navigating rapid technological advancements and shifting consumer behaviours. The report highlights key findings, including the rise of generative AI as the top consumer trend, marketers’ increased investments in automation, and the continued prioritisation […]

January 13, 2025

Italy: DVB-T2/HEVC transition requires “urgent intervention”

Aeranti-Corallo, the association representing Italian local television broadcasters, has said it intends to draw attention to the “serious situation” that is penalising the Italian local TV sector, in the process of transition to DVB-T2/HEVC. While the global market presents increasingly high-performance and large-sized television screens, capable of fully exploiting the potential of new high-quality image […]

January 13, 2025

Report: Which platforms would benefit most from TikTok ban?

The January 19th deadline for TikTok to divest or be banned in the US is fast approaching. The loss of TikTok in the US would cause a ripple effect across the media, marketing, and commerce landscape. Meta and YouTube stand to gain the most, but there is a long list of other winners and losers, […]

January 13, 2025

Netflix out draws BBC1

Netflix was the most-watched TV service in the UK for three months last year, overtaking BBC1 for the first time. Outranking Britain’s most popular channel may not have been permanent, but it is a significant milestone in the rivalry between traditional broadcasters and global streamers. The BBC said it was “meaningless” to compare the entirety […]

January 13, 2025