Adnami, a leader in attention-driven digital advertising, thas announced the launch of its Agentic Curation product to create custom publisher deals and optimise campaigns fast and at scale.

After a year of success delivering Curation services to global brands and agencies, Adnami now takes a leap forward by adding an agentic layer to its programmatic activation and optimisation processes. The new Agentic Curation product represents the fastest, smartest, and most accurate way to both create deals with premium publishers and optimise campaigns for the most cost-efficient attention.

Agents continuously analyse bidstream data to assess the value of an impression relative to its expected attention output. The result is high-speed deal creation across multiple publishers, formats and markets, along with data-driven optimisation for reduced human bias and error, leading to improved performance.

“When we design products, our goal is always to solve real problems – whether workflow inefficiencies or campaign effectiveness challenges. In this case, it’s both,” said Simon Kvist, Chief Executive Officer at Adnami. “We’ve built a strong marketplace of high impact formats and video supply and added an agentic layer on top. This layer enables users to create attention-based, multi-publisher deals in seconds. Agents optimise supply-side performance across metrics that would be impossible for humans to manage within any DSP. It’s intelligent automation that delivers real results for our clients.”

Adnami’s Agentic Curation builds on the company’s proven expertise in simplifying programmatic advertising. Agents take on the heavy lifting, selecting the best-performing environments, formats, and creatives for each market and KPI.

The solution integrates smoothly with all major DSPs, ensuring effortless activation within existing programmatic workflows. It is further powered by Sonar, Adnami’s proprietary attention measurement tool, which provides real-time data and detailed Attention Reports to fuel ongoing optimisation.

Early adopters are already seeing the benefits. SAS Scandinavian Airlines was among the first to test Adnami’s Agentic Curation. “With attention being the best proxy for brand success, Adnami’s Agentic Curation has transformed the way we approach campaign optimisation,” said Artie Rudnik, Media Specialist at SAS. “The scale and speed it provides are impressive, allowing us to make data-driven decisions faster than ever.”

WPP Media has also begun implementing the new Agentic Curation capabilities, reporting strong early results.

“Working with Adnami’s Agentic Curation for one of our biggest clients allowed us to take a clear step forward in our approach to quality buying. Attention is becoming one of the most crucial metrics in digital advertising, and Adnami’s agentic optimisation made that evident with clear, measurable results. It proved that optimising for attention delivers stronger outcomes than viewability alone. The collaboration was smooth, efficient, and a great example of technology enabling smarter media decisions,” said Patrick Østergaard, Senior Client Director at WPP Media.

Adnami’s Agentic Curation product is part of its broader mission to make programmatic advertising both easy and effective. From attention-optimised formats to real-time analytics, Adnami continues to empower brands and agencies to achieve maximum attention and ROI.

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Categories: Press Releases

Tags: Media, WPP