The Middle East’s dominant broadcaster, MBC, enjoyed 9-month Group revenues up 29.9 per cent (y-o-y) and net profits growing almost 71 per cent to Saudi Riyals 3.8 billion (€0.87bn). Its Shahid OTT streaming platform saw a 27 per cent jump in subscription revenue and a 23.4 per cent rise in ad-revenues.

MBC Group’s ‘Broadcasting’ division saw net profit grow 44.6 percent to SAR431.4 million.

Its Media & Entertainment division, where it handles the Kingdom’s Vision 2030 scheme, saw revenues almost double, jumping 80.7 per cent to SAR 687 million.

“We are very pleased with our performance in the first nine months of 2025, as we maintained strong momentum and achieved profit growth across all our business segments – Broadcasting and Other Commercial Activities (BOCA), Shahid and Media &Entertainment (M&E) initiatives,” said the company.

For Q3 2025 specifically, the Group performed well compared to Q3 2024. Group revenues were up 7 per cent Y-o-Y to SAR 810 million, while net profit for the quarter stood at SAR 13.8 million, compared to SAR 12.7 million in Q3 2024. Shahid, with strong growth and a reduction in losses of more than 30 per cent Y-o-Y, contributed to the Group’s positive Q3 2025 results, reflecting continued progress towards profitability.

Mike Sneesby, CEO of MBC Group, commented: “MBC Group’s performance over the first nine months of 2025 reflects the strength of our diversified business model and our disciplined execution across all segments. BOCA anchored the Group’s performance driven by resilient advertising revenues and technical service contracts. Shahid continued its strong growth trajectory, driven by sustained subscriber momentum, a strategic focus on expanding AVoD offerings, and the broadening of B2B partnerships. On the M&E segment, our pipeline of fee-based projects has enabled us to deliver steady growth in the segment’s boom line. Together, these results highlight the effectiveness of our strategy, our operational agility, and our ability to navigate a dynamic media environment.”

MBC added: “Free-to-air broadcasting will con nue to serve as a core growth pillar, with MBC maintaining its market-leading viewership and advertising share. The Group will also build on its success in broadcasting and technical services, expanding its offering to new clients and high-impact national initiatives across the Kingdom.”

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Categories: Articles, Business, Results

Tags: MBC, Shahid