Data: Sinners tops horror movie searches on Roku in south US
October 23, 2025
To mark the launch of Roku’s Stream & Scream Collection, presented by The Hershey Company favorites Reese’s and Kit Kat, Roku has shared data on Halloween viewing across the US.
Sinners, the recent box office sensation that is back in IMAX cinemas for Halloween, is currently the most-searched title this Halloween season across eight US states and Washington, D.C.: Delaware, Georgia, Louisiana, Maryland, Mississippi, North Carolina, South Carolina, and Virginia.
What’s trending where:
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Sinners takes a Southern sweep, dominating in the Mid-Atlantic and Deep South.
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Practical Magic is providing Pacific Northwest magic, leading in five states (Colorado, Idaho, Montana, Oregon, and Washington) proving cozy witchcraft never goes out of style.
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Hocus Pocus is #1 in four states with nostalgia reigning in Massachusetts, Maine, Michigan, and New Hampshire, while Hocus Pocus 2 tops North Dakota and Rhode Island.
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Slashers stay sharp: Halloween Kills leads four states (Illinois, Kentucky, Ohio, and Tennessee) with the franchise also keeping fans hooked in Indiana and Pennsylvania (Halloween II) and Alabama and West Virginia (Halloween Ends).
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ParaNorman dominates in Arizona, California, New Mexico, and Utah showing family frights are more popular in Western states.