Microdramas, the short-form scripted video format, are on track to generate $11 billion (€9.5bn) in global revenues by 2025, according to data presented at MIPCOM by Maria Rua Aguete, Head of M&E, Media and Entertainment at Omdia.

The findings highlight the explosive growth of microdramas; compact, emotionally charged series designed for mobile viewing, typically running under ten minutes per episode. The genre’s revenues is predicted to be nearly double those of FAST channels, which Omdia forecasts will reach $5.8 billion in 2026.

“Microdramas are redefining what premium storytelling means in the digital era,” commented Rua Aguete. “They combine the immediacy of social media with the emotional depth of television drama. They are short, snackable and utterly addictive.”

Microdramas’ monetisation model is straightforward and highly effective: the first few episodes are free, with the remainder available through subscription or transactional payments, which account for more than 60 per cent of total revenues. According to Omdia, the average revenue per user (ARPU) for microdramas can reach $20 per week or as much as $80 per month, underlining their earning power.

China remains the epicenter of this booming format, generating 83 per cent of global revenues, supported by vast audiences and mobile-first consumption habits. Outside China, the US leads with half of all international microdrama revenues, followed by Japan, South Korea, the UK, and Thailand as emerging hotspots.

“Viewers are willing to pay for content that hooks them emotionally within seconds,” Rua Aguete added. “Microdramas prove that attention spans may be shorter, but engagement is deeper — and far more valuable.”

As viewing habits evolve, Omdia’s analysis suggests that microdramas will become a central pillar of digital entertainment, bridging the gap between social video and traditional television storytelling.

“The rise of microdramas is a perfect example of how innovation in storytelling and distribution continues to reshape global viewing behaviour,” Rua Aguete concluded. “This is not just a trend — it’s the next wave of content evolution.”

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Categories: Articles, Content, Markets, Mobile, Research

Tags: Drama, Maria Rua Aguete, MIPCOM, Omdia